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27 March 2012, Volume 33 Issue 3 Previous Issue    Next Issue

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The impact of relational behavior between enterprises on innovation flexibility Song Hua, Wang Lan 2012, 33(3): 1-10,17.  Abstract ( 1710 )   PDF (1788KB) ( 2567 )   Based on resource dependency theory and contingency theory, how various types of tie portfolios, i.e., exploratory and exploitative relationship could be beneficial to innovation flexibility is examined. Environmental competitiveness and dynamics are combined as moderators, for the how the extraneous environmental conditions have influence on the efficiency of exploratory relationship and exploitative relationship is explored. By using survey data collected from a sample of 194 firms in mainland China, it is demonstrated that exploratory and exploitative relationship are both positively related to the firms innovation flexibility. It is also found that the positive relationship between them is moderated by the level of competitiveness and dynamics in their environments. Environment dynamics positively moderates the relationship between exploratory relationship and innovation flexibility. Environment competitiveness negatively moderates the relationship between exploratory relationship and innovation flexibility; on the contrary, it positively moderates the relationship between exploitative relationship and innovation flexibility. The result means that with an increase of competitiveness, firms will employ less exploratory relationship but more exploitative relationship to enhance innovation flexibility. With an increase of dynamics, firms will employ more exploratory relationship to enhance innovation flexibility. References | Related Articles | Metrics

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The management of science and technology program projectsfor industrial technology innovation alliances Wang Shanshan, Wang Hongqi 2012, 33(3): 11-17.  Abstract ( 1849 )   PDF (1251KB) ( 2775 )   Industrial technology innovation alliance is the important carrier for the industrial technology innovation and has been regarded as the key support object of state and local science and technology program. On the basis of the development background and the characteristics analysis of industrial technology innovation alliances in China, the mechanism involving science and technology program projects support innovation of industrial technology innovation alliance is revealed by use of the dissipative structure theory. Then, the industrial technology innovation alliance demands for science and technology program projects is put forward. Furthermore, the management system of science and technology program projects for industrial technology innovation alliance is designed for the purpose to provide the reference for establishing and perfecting science and technology program projects management measures of industrial technology innovation alliance. References | Related Articles | Metrics

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The impact of perceived product innovation on impulse purchase Chang Yaping, Zhu Donghong, Li Ronghua 2012, 33(3): 18-26,35.  Abstract ( 2037 )   PDF (1661KB) ( 2544 )   It has received attention from both industry and academia whether or not innovative products will be purchased by customers with an impulsive way. A theoretical model designed to examine the impact of perceived product innovation on impulse purchase intention is developed from the angle of technology innovation, and emotion responses are taken as mediators. Multivariate statistical method is employed to test the hypotheses by using the evidence from mobile telephone industry. The results show that appearance and operation innovation have a positive effect on impulse purchase intention, however, function innovation has a negative effect on impulse purchase intention; pleasure emotion is a mediator between perceived product innovation and impulse purchase intention, nevertheless arousal emotion is not. References | Related Articles | Metrics

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Duplicity effects of entrepreneur's social capital: A comprehensive view Bai Xuan, Li Yongqiang, Zhao Dongyang 2012, 33(3): 27-35.  Abstract ( 1866 )   PDF (1098KB) ( 2459 )   It is significant to fully understand the effects of boost and hindrance caused by social capitals. By using PLS for assessing hierarchical construct models, it is shown that firstly, social capital has the duplicity effect, namely, both negative and positive influences coexist. Secondly, social support and social cost mediate the positive and negative effects of social capital on enterprise innovation performance, respectively. Thirdly, it is highly recommended for entrepreneurs to increase the trust level among network members, which is helpful for enhancing social support and for decreasing social cost. Finally, the financial and resource supports due to social capital contribute more to innovation performance than other supports do. References | Related Articles | Metrics

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The impact of the trust between stockholder and manager on innovation performance Yang Jianjun, Zhang Zhao, Mei Xiaofang 2012, 33(3): 36-41,80.  Abstract ( 1572 )   PDF (1492KB) ( 2050 )   The relationship among trust of stockholder and manager, manager's risk-taking, information asymmetry degree, and innovation performance is studied by an empirical method. The study shows that the trust degree of stockholder and manager has a positive and direct impact on the innovation performance. At the same time, there is a significant association between the trust degree and the willingness for manager's risk-taking. The manager's risk-taking willingness affects innovation performance positively. The trust degree of stockholder and manager could also indirectly affect innovation performance through manager's risk-taking willingness. Empirical analysis indicates that the decrease of information asymmetry degree is able to obviously enhance the effect which the trust degree between stockholder and manager has on the innovation performance. The beneficial supplement to some of the existing theory is made and some reference for enterprises' practice is provided. References | Related Articles | Metrics

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The impact of relationship marketing orientation on marketing innovation Li Yinghao 2012, 33(3): 42-48.  Abstract ( 1754 )   PDF (929KB) ( 2070 )   A framework is developed for deducing the relationship among Relationship Marketing Orientation(RMO), knowledge integration, and marketing innovation, and the impact of the dimensions of RMO and some related markets on marketing innovation is studied. The research results indicate that customers, suppliers, internal market, and other related market are the important source of knowledge and innovation; by applying trust, commitment, communication, and reciprocity, the businesses are able to strengthen the links with the related markets and acquire market knowledge efficiently. Specifically, the importance of knowledge integration to the success of marketing innovation is highlighted. References | Related Articles | Metrics

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Influencing factors of innovation resource sharing under open innovation pattern Wang Haihua, Peng Zhenglong, Jiang Xucan 2012, 33(3): 49-55.  Abstract ( 2120 )   PDF (1234KB) ( 2621 )   By using the qualitative research methods (grounded theory), the factors affecting the innovative resource sharing under open innovation pattern are identified, a system architecture that consists of 90 keywords, 36 sub-areas, four main areas (environment variables, resource sharing channel, innovation resource requirements, and resource pool) and one core category (innovation resource sharing under open innovation mode) is formed. Then the influencing mechanism of each main area is cleared and the open innovation practice of P&G is taken as a case to support the conclusion. The results show that the innovation resource sharing under open innovation pattern takes environment variables as the causal conditions, the construction of resource sharing channel as an intermediary conditions or bridge, resource requirements and resource pool as the arteries and veins of action/interaction strategies. Finally, the practical value and future research directions of the study are pointed out. References | Related Articles | Metrics

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The mechanism of learning orientation and knowledge managementcapability on competitive advantage Jiang Tianying, Lei Jian 2012, 33(3): 56-64.  Abstract ( 1975 )   PDF (1102KB) ( 2493 )   How to make use of knowledge management to form the competitive advantage of a corporation has become one of the hot topics both in academic and business circles. An empirical investigation on the relationship among learning orientation, knowledge management capability, organizational innovation, and competitive advantage is carried out. The sample of this study includes 167 companies in Yangtze River Delta region. The results show that learning orientation contains five dimensions, such as team orientation, memory orientation, information orientation, market orientation, and system orientation; all the dimensions have significant positive impacts on knowledge management capability, especially team-oriented dimension and market-oriented dimensions play the most significant positive roles in the knowledge management capability; knowledge management capability does not have a direct impact on competitive advantage, however indirectly affects the competitive advantage through the full intermediary of organizational innovation. References | Related Articles | Metrics

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Micro-mechanism of knowledge sharing in high-tech enterprises Wu Bingshan, Zhao Hua, Luo Jun 2012, 33(3): 65-71.  Abstract ( 1649 )   PDF (1416KB) ( 2465 )   From the perspective of Stackelberg games, the micro-mechanism of knowledge sharing in high-tech enterprises is researched and by taking the knowledge teams as the research object, the leader and the follower are used to describe the different levels of knowledge teams' member. By analyzing the effect of all inputs, performance allocation, and safety coefficient on knowledge sharing, a Stackelberg game model of decision-making in knowledge sharing is established and the simulation analysis is conducted to explore high-tech enterprises in the process of knowledge sharing micro-mechanism. The results show that firstly, the member's performance partition coefficient is a positively correlated with the input in knowledge sharing. Secondly, the safety coefficient has a positive impact on input and earning in knowledge sharing. There is a prerequisite that performance partition coefficient of the leaders should be large enough for entive knowledge teams. At the same time, the ratio of performance partition coefficient between the leaders and all the followers should be larger than knowledge conversion coefficient. These conclusions could provide the reference to decision makers for the knowledge sharing strategies of high-tech enterprises. References | Related Articles | Metrics

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The key influencing factors of knowledge integrationin the development team of aviation complex product Wang Juanru, Yang Jin 2012, 33(3): 72-80.  Abstract ( 1907 )   PDF (869KB) ( 2383 )   By using the method of literature searching and surveying, 11 key factors that influence knowledge integration in aviation complex product development are induced and picked up, and specific influence of each factor has on the knowledge integration is discussed. Then, relative assumptions are put forwarded, and empirical study is made which aviation complex product development teams are selected as survey objects, the method of regression analyses is used to the analyzed collected data. Lastly, two conclusions are gained, one is that the key influencing factors on knowledge integration for aviation complex product development are knowledge characteristics, product complex, incentive mechanism, integration intention, team culture, trust relationship, communication mechanism, absorptive capability, and IT capability; the other is that subjective standard and learning capability have no direct influence on knowledge integration of aviation complex product development. References | Related Articles | Metrics

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The influence of gender diversity on group performance and creativity Zhang Yan, Zhang Zhen 2012, 33(3): 81-88.  Abstract ( 2183 )   PDF (916KB) ( 2984 )   The purpose of this study is to examine the main effect of gender diversity on the group performance and creativity and to explore the moderation role of group longevity in Chinese context. By using 146 work groups from pharmaceutical and telecom companies, the hypotheses are tested via factor analysis, correlation analysis, and multiple regression analysis. The results show that (1) gender diversity has a positive effect on group performance and creativity; (2) gender diversity has a less positive effect on group creativity when group longevity is high, however it does not have such effect on the group performance. A survey investigation on 233 workplace employees is also conducted and six undergraduate-team cases are analyzed to demonstrate that individuals generated gender roles and complementary differences on interaction style based on gender itself and the social comparison behaviors across gender is fewer than that within the gender, the fact supports the theorization. The results enrich gender diversity research and provide valuable insights into organizational management practices. References | Related Articles | Metrics

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The effectiveness of diversification strategy on the corporate profitabilityunder turbulent business environment——Cases of South Korean conglomerates Kwon Sungyong, Wu Guisheng, Ge Fohai 2012, 33(3): 89-95,112.  Abstract ( 2034 )   PDF (1476KB) ( 2458 )   Diversification is a key strategy for the conglomerates. Due to different macroeconomic environments, the empirical studies on the relationship between diversification level and performance of corporates always arrive to controversial conclusions. As distinct from previous research, the fixed research objects are taken however under the different business environments. The financial data of 30 largest south Korean conglomerates during the 14 years(1990~1996, 1999~2005) are used and internal management factors are taken as independent variables and business performances are employed as dependent variables to compare high and low diversified firms' performances before and after the Asian Financial Crisis. To conclude, this the findings and implications for Chinese firms are as follows: Firstly, the financial crisis encourages firms to lay stress on internal management factors, and firms adjust their risk management strategy. Secondly, after the crisis, the positive correlation between firms' internal management factors and business performances becames highly significant. Thirdly, low-diversified firms achieve higher business performances than high-diversified firms do. References | Related Articles | Metrics

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The relationship between vertical integration and research strategic performancein scientific research organizations Xie Ye, Huo Guoqing 2012, 33(3): 96-104.  Abstract ( 1837 )   PDF (1118KB) ( 2629 )   The vertical integration of scientific research organizations is interpreted by using economies of scope theory, resource-based view, and theory of transaction costs. Based on the analysis, the relationship between vertical integration level of scientific research organizations and research strategic performance is examined according to 92 national research academies and institutions. The empirical result indicates that the vertical integration of scientific research organizations does improve research strategic performance, however, when the degree of vertical integration is too high, it will diminish strategic performance. This result has the important enlightment for high-tech industrialization of scientific research organizations and for defining the organizations boundary. References | Related Articles | Metrics

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The technology transformation policy system in China and its synergetic operation mechanism Liu Hua, ZhouYing 2012, 33(3): 105-112.  Abstract ( 1753 )   PDF (1089KB) ( 2374 )   Along with the conversion of policy goals, the increase of policy makers main body, and the expansion of adjustment range for China's technology transfer policy system, the focus of policy making should turned to perfect policy system and establish operation mechanism. However, the present operation model of technology transfer policy still follows the conventional model which lays stress on single policy efficiency. The conflict between variety policies cancels out the efficacy of policy and there is a consequent internal friction in the policy system. The synergetic operation model of policies is an efficient operation model, which applies the fundamental principles of synergetics to the construction and operation of policy system. On the basis of this model, the proposition to establish synergetic operation mechanism for China's technology transfer policy system is put forward. References | Related Articles | Metrics

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The technology complexity based on patent width and depth Zhang Gupeng, Chen Xiangdong, Niu Xin 2012, 33(3): 113-120,135.  Abstract ( 1814 )   PDF (1976KB) ( 2768 )   Based on the measurement of patent complexity proposed by Ozman M., the breadth and depth of 30 technology fields are analyzed by using Chinese invention patent data. The result is compared with the result of Ozman who analyzes the European patents. It is proved that the complexity of technology fields in both China and Europe are similar. The complexity of top 20 telecommunication corporations in China significantly differs with that in Europe. Japanese telecommunication corporations own greater technology breadth and depth than U.S. and European telecommunication corporations do, it is suggested that Japanese telecommunication corporations own more complex patents. References | Related Articles | Metrics

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The evolution of spatial polarization between strongnational hi-tech zones and weak national hi-tech zones Wang Song, Hu Shuhua 2012, 33(3): 121-127.  Abstract ( 1511 )   PDF (1068KB) ( 2551 )   Based on the data of national hi-tech zones between the years of 2000 and 2008, the comprehensive strength index of national hi-tech zones is constructed, and then their polarization level and spatial direction are measured by the polarization index. The study results show that the overall polarization tendency of national hi-tech zone presents characteristics of "M" style in the past six years, and the level strengthens in south-north dimension, weakens in developed cities-less developed cities dimension and in coastal-inland dimension; and the average polarization level in developed cities-less developed cities dimension is strongest, however, the average polarization level in south-north dimension is the weakest. According to the empirical results, cities of Beijing, Xian, Tianjin, Wuhan, Chengdu, Dalian, Changchun, and Shenyang are deduced as the selective regions of balanced policy from national hi-tech zones, at last, some suggestions are put forward accordingly. References | Related Articles | Metrics

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The determinants of venture capital investment performance in China Fan Hongbo 2012, 33(3): 128-135.  Abstract ( 2028 )   PDF (860KB) ( 2145 )   A sample from the years of 1998 to 2005 is selected, the primary determinants of venture capital investment performance are empirically examined by Logit model. The results suggest that the quality of venture has significant influences on the investment performance rather than the experience and network of venture capital. The main way for venture capital to gain the profit is to invest in mature companies and take these companies going public. The venture capital in China has not shown the characteristics of value-added services. References | Related Articles | Metrics

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Tender evaluation method for engineering projects based on the method of G1 and modified DEA Zhang Yi, Wang Xianjia 2012, 33(3): 136-141.  Abstract ( 1679 )   PDF (1101KB) ( 2501 )   A method of tender evaluation for engineering projects is put forward based on the method of G1 and modified DEA. By introducting the subjective preference coefficient and using the linear weighting method, the comprehensive weights of evaluation indexes could be obtained by combining the weights determined by the method of G1 with the public weights determined by the modified DEA, on basis of which, the efficiency indexes of bidders could be calculated and various bidders are able to be sorted by comparing the size of efficiency indexes. Finally, the case of tender evaluation for engineering projects is given to verify the feasibility and rationality of the proposed method, a scientific and practical approach is provided for the decision-makers in the tender evaluation for engineering projects. References | Related Articles | Metrics

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City insurance social responsibility based on an entropy and AHP combination model Lin Zhengkui 2012, 33(3): 142-147,160.  Abstract ( 1747 )   PDF (1639KB) ( 2569 )   At present, industry or corporate Social Responsibility(SR) is increasingly becoming the focus of attention. With China's insurance industry after three decades of rapid development, how insurance industry performs its SR is worth paying attention to. Based on in-depth analysis on the connotation of SR for the local insurance industry, a SR assessment index system is built, and the entropy and Analytic Hierarchy Process (AHP) are used to establish a combination evaluation model to fill the blank of insurance industry SR theory. And the empirical data of 15 sub-provincial cities from the years of 2006 to 2010 are used. The results show that in the period of "Eleventh Five-Year Plan", 15 sub-provincial cities SR overall present the upward trend in the performance. References | Related Articles | Metrics

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The corporate social responsibility evaluation model basedon the concept of scientific development Mai Sheng, Kuang Haibo, Zhang Xiaonan 2012, 33(3): 148-154.  Abstract ( 1735 )   PDF (1107KB) ( 2640 )   Although the researches related to Corporate Social Responsibility (CSR) evaluation has become the hot point in the current academic circle, the study of CSR from the scope of scientific development would be an innovative one. The scientific development concept is introduced into the evaluation system of CSR, the conceptual framework of CSR is proposed based on scientific development concept, and the evaluation index system of CSR is built. With the entropy-weighting Technique for Order Preference by Similarity to Ideal Solution(TOPSIS) method, the social responsibility development of seven sample enterprises is evaluated and analyzed, at the same time; the results are compared with the CSR development index of Chinese top 100 companies. Results show that the scientific development concept plays a relatively important role in the evaluation system of CSR, which is able to adjust social responsibility development level of the corporations. References | Related Articles | Metrics

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The impact of corporate information disclosure on consumer behavior Liu Jiagang 2012, 33(3): 155-160.  Abstract ( 2092 )   PDF (878KB) ( 2443 )   The virtual mobile phone manufacturers are taken as the research object, both positive and negative scenario experiments are used for announcing two types of public information, a structural equation model is used to study the impact of corporate information disclosure on consumer behavior, the role of corporate image and product evaluation plays in the consumer purchase intentions is analyzed, and it is found that not only these two variables could produce fully effects, but also companies capability is able to make more impact on the product evaluation than corporate social responsibility does. It is further found that corporate social responsibility could produce more impact on corporate image than corporate capability does. The main impacts on the purchase intention are made by the product evaluation. References | Related Articles | Metrics