The influence of gender diversity on group performance and creativity

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Science Research Management ›› 2012, Vol. 33 ›› Issue (3) : 81-88.

Zhang Yan, Zhang Zhen

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Abstract

The purpose of this study is to examine the main effect of gender diversity on the group performance and creativity and to explore the moderation role of group longevity in Chinese context. By using 146 work groups from pharmaceutical and telecom companies, the hypotheses are tested via factor analysis, correlation analysis, and multiple regression analysis. The results show that (1) gender diversity has a positive effect on group performance and creativity; (2) gender diversity has a less positive effect on group creativity when group longevity is high, however it does not have such effect on the group performance. A survey investigation on 233 workplace employees is also conducted and six undergraduate-team cases are analyzed to demonstrate that individuals generated gender roles and complementary differences on interaction style based on gender itself and the social comparison behaviors across gender is fewer than that within the gender, the fact supports the theorization. The results enrich gender diversity research and provide valuable insights into organizational management practices.

Key words

gender diversity / group performance / group creativity / group longevity / gender role

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Zhang Yan, Zhang Zhen. The influence of gender diversity on group performance and creativity[J]. Science Research Management. 2012, 33(3): 81-88

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