City insurance social responsibility based on an entropy and AHP combination model

PDF(1639 KB)

Science Research Management ›› 2012, Vol. 33 ›› Issue (3) : 142-147,160.

Lin Zhengkui

Author information +

History +

Abstract

At present, industry or corporate Social Responsibility(SR) is increasingly becoming the focus of attention. With China's insurance industry after three decades of rapid development, how insurance industry performs its SR is worth paying attention to. Based on in-depth analysis on the connotation of SR for the local insurance industry, a SR assessment index system is built, and the entropy and Analytic Hierarchy Process (AHP) are used to establish a combination evaluation model to fill the blank of insurance industry SR theory. And the empirical data of 15 sub-provincial cities from the years of 2006 to 2010 are used. The results show that in the period of "Eleventh Five-Year Plan", 15 sub-provincial cities SR overall present the upward trend in the performance.

Key words

SR / insurance / sub-provincial city / entropy / AHP / the period of "Eleventh Five-Year Plan"

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations

Lin Zhengkui. City insurance social responsibility based on an entropy and AHP combination model[J]. Science Research Management. 2012, 33(3): 142-147,160

References

[1] Richardson A, Welker M, Hutchinson I.. Managing capital market reactions to corporate social responsibility[J]. International Journal of Management Reviews,1999,1(1): 17-44. [2] Tudor, B A, Dan G M. Social responsibility of insurance companies . 2007,http://steconomice.uoradea.ro/anale/volume/2007/v2-finances-accounting-and-banks/10.pdf. [3] Mackey A, Mackey TB, Barney JB.. Corporate social responsibility and firm performance: investor preferences and corporate strategies[J]. Academy of Management Review,2007,32(3): 817-835. [4] McWilliams A, Siegel D.. Corporate social responsibility and financial performance: correlation or misspecification [J]. Strategic Management Journal, 2000,21(5):603-609. [5] 卓志,王寒.保险企业社会责任探析[J].保险研究,2009(2):36-42.Zhuo Zhi, Wang Han. Analysis of Insurance Corporate Social Responsibility[J]. Insurance Study,2009(2):36-42. [6] 谭中明,陈渊.保险公司社会责任信度评价体系研究[J].保险研究,2009(5):24-28.Tan Zhongming, Chen Yuan. Research on insurance company social responsibility reliability evaluation index system [J]. Insurance Study, 2009(05):24-28. [7] 张宁,王笃田. 经济危机下保险业的社会责任研究[J],西部财会,2009(6):25-29.Zhang Ning, Wang Dutian. Economic crisis of the social responsibility of the insurance industry[J]. Western Accounting, 2009(06): 25-29. [8] 李勇杰.基于企业文化范畴的保险企业社会责任研究[J].社会科学家,2009 (10):120-122.Li Yongjie. Research on insurance corporate social responsibility based on the corporate culture[J]. Social Scientist, 2009 (10):120-122. [9] 王蕾.保险企业社会责任绩效评价体系的构建[J].南方金融,2010(1):66-70.Wang lei. Insurance corporate social responsibility performance evaluation system[J]. South China Finance, 2010(1):66-70. [10] 任雅姗, 戴绍文. 关于我国保险公司履行社会责任的综合评价——基于利益相关者理论的视角[J]. 保险职业学院学报, 2011(1):38-41.Ren yashan, Dai Shaowen. China's insurance companies on a comprehensive evaluation of social responsibility-based on the perspective of stakeholder theory[J]. Journal of Insurance Professional College, 2011(1):38-41. [11] 陈晓安.基于资源配置视角的保险公司社会责任研究[J].湖北经济学院学报,2011, 9 (3): 107-112.Chen xiaoan. Study of Insurance Company's Social Responsibility from Angle of Resource Allocation[J]. Journal of Hubei University of Economics,2011,9(3): 107-112. [12] 王莲芬,许树柏. 层次分析法引论[M] . 北京:中国人民大学出版社,1990.Wang Lianfen ,Xu Shubai. The Theory of the Analytic Hierarchy Process[M] .Beijing :China Renmin University Press ,1990. [13] 余锦华,杨维权.多元统计分析与应用[M].广州:中山大学出版社,2006.Yu Jinhua, Yang Weiquan. Multivariate Statistical analysis and Applications[M]. Guangzhou: Zhongshan University Press, 2006. [14] 郭亚军.综合评价理论、方法及应用[M].北京:科学出版社,2002.Guo Yajun. The Theory of the Comprehensive evaluation of the theory, methods and applications [M] .Beijing: Science Press ,2002.