Science Research Management ›› 2012, Vol. 33 ›› Issue (3): 27-35.

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Duplicity effects of entrepreneur's social capital: A comprehensive view

Bai Xuan, Li Yongqiang1, Zhao Dongyang2   

  1. 1. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China;
    2. Panzhihua University, Panzhihua 617000, China
  • Received:2010-10-19 Revised:2011-06-20 Online:2012-03-27 Published:2012-03-24

Abstract: It is significant to fully understand the effects of boost and hindrance caused by social capitals. By using PLS for assessing hierarchical construct models, it is shown that firstly, social capital has the duplicity effect, namely, both negative and positive influences coexist. Secondly, social support and social cost mediate the positive and negative effects of social capital on enterprise innovation performance, respectively. Thirdly, it is highly recommended for entrepreneurs to increase the trust level among network members, which is helpful for enhancing social support and for decreasing social cost. Finally, the financial and resource supports due to social capital contribute more to innovation performance than other supports do.

Key words: social capital, social support, social cost, innovation performance, entrepreneur

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