The impact of corporate information disclosure on consumer behavior

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Science Research Management ›› 2012, Vol. 33 ›› Issue (3) : 155-160.

Liu Jiagang

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Abstract

The virtual mobile phone manufacturers are taken as the research object, both positive and negative scenario experiments are used for announcing two types of public information, a structural equation model is used to study the impact of corporate information disclosure on consumer behavior, the role of corporate image and product evaluation plays in the consumer purchase intentions is analyzed, and it is found that not only these two variables could produce fully effects, but also companies capability is able to make more impact on the product evaluation than corporate social responsibility does. It is further found that corporate social responsibility could produce more impact on corporate image than corporate capability does. The main impacts on the purchase intention are made by the product evaluation.

Key words

corporate capability / corporate social responsibility / public information / consumer behavior

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Liu Jiagang. The impact of corporate information disclosure on consumer behavior[J]. Science Research Management. 2012, 33(3): 155-160

References

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