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Classification model of knowledge-intensive goods driven by value realization
GU Yuan-Xun, SHI Ying-Ying, XIAO Zhong-Dong
2011, 32(4):
86-93.
The classification of Knowledge-Intensive Goods(KIG) is the research fundation of KIG management. Through the classification of KIG, the structure and the characteristics of KIG can be described more clearly than simply regarded the KIG as a homogenous product. Therefore, according to the value realization processes，classification results can help academics and practitioners to profoundy understand the differences and the management strategies of different types, which will build a base for the KIG management research. At the beginning, two independent classification dimensions, i.e. customer type and product shape related to value realization of KIGs are proposed, the process of value realization where the complexity of delivery was emphasized and subsequently probed into, the whole KIG area can be consequently divided into four basic quadrants, namely, collectivity-customization goods, individual-customization goods, collectivity-standard goods, and individual-standard goods as the results of the classification. Furthermore, the value growth points and realization mechanisms of each type KIG are pointed out by comparing different types. Based on the classification model, the corresponding marketing and development strategy can be proposed for different KIG types. The classification study of KIG could simplify the management and research process, improve the efficiency of researchers and managers, and provide an analysis framework for exploring the management strategy of different KIG types.
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