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25 September 2015, Volume 36 Issue 9 Previous Issue    Next Issue

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Effects of marketing-manufacturing integration across new product development on performance Kong Ting, Sun Linyan, Feng Taiwen 2015, 36(9): 1-10.  Abstract ( 1154 )   How to implement effectively the marketing-manufacturing integration (MMI) across various stages in new product development (NPD) process is an important research topic. Based on the resource-dependency theory, a conceptual model of the influences of MMI in each of four stages of the NPD process as well as their links to three types of NPD performance has been constructed and empirically tested by using data collected from 214 manufacturing firms in China. The analysis results of SEM reveal that stronger MMI accomplished early in NPD is associated with stronger MMI in later stages of NPD. The results also suggest that MMI in various stages influence three types of NPD performance differently. Increased MMI in first three stages of NPD are strongly associated with lower NPD cost, and the impacts of MMI in business/market analysis and product testing stage are especially salient. Further, greater MMI in business/market analysis and product testing stage are also significantly associated with higher NPD speed, but the finding indicate no significant relationship between MMI in technology development and NPD speed, and the relationship between MMI in product commercialization and NPD speed is even negative and significant. In addition, the results indicate significant impacts of NPD cost and speed on product market performance. References | Related Articles | Metrics

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Effects of marketing-manufacturing integration across new product development on performance Kong Ting, Sun Linyan, Feng Taiwen 2015, 36(9): 1-10.  Abstract ( 1080 )   How to implement effectively the marketing-manufacturing integration (MMI) across various stages in new product development (NPD) process is an important research topic. Based on the resource-dependency theory, a conceptual model of the influences of MMI in each of four stages of the NPD process as well as their links to three types of NPD performance has been constructed and empirically tested by using data collected from 214 manufacturing firms in China. The analysis results of SEM reveal that stronger MMI accomplished early in NPD is associated with stronger MMI in later stages of NPD. The results also suggest that MMI in various stages influence three types of NPD performance differently. Increased MMI in first three stages of NPD are strongly associated with lower NPD cost, and the impacts of MMI in business/market analysis and product testing stage are especially salient. Further, greater MMI in business/market analysis and product testing stage are also significantly associated with higher NPD speed, but the finding indicate no significant relationship between MMI in technology development and NPD speed, and the relationship between MMI in product commercialization and NPD speed is even negative and significant. In addition, the results indicate significant impacts of NPD cost and speed on product market performance. References | Related Articles | Metrics

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A review and theoretical framework on inclusive innovation Xing Xiaoqiang, Zhou Jianghua, Tong Yunhuan 2015, 36(9): 11-18.  Abstract ( 1169 )   Inclusive innovation is a special type of innovation oriented to the low-income market. It can create economic return as well as social value by alleviating or even eradicating poverty, promoting realization of inclusive growth. Considering the huge difference between low-income market and high-end market in terms of market participants, institutional environment and infrastructure, inclusive innovation needs the new ways of thinking, models and properties in comparison with the traditional innovation. Based on the characteristics of recipients and environmental conditions of inclusive innovation, this paper summarizes relevant researches in perspectives of marketing, strategy, institution and organization, and furthermore proposes some effective policies,providing preferences and guidelines for future research and policy making. References | Related Articles | Metrics

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Pollution spillover and regional environmental technology innovation Wang Wenpu 2015, 36(9): 19-25.  Abstract ( 967 )   From the perspective of pollution spillover, the paper interprets simply the across-regional strategic behaviors on cross-regional pollution abatement, and derives the spatial Tobit specification with pollution spillover. Moreover, in controlling the externality of technology, we isolate the impacts of pollution abatement on environmental technology innovation using the data of Chinese 31 provincial environmental patents. The results show that there is not only a significant positive direct effect of pollution abatement on environmental technology innovation, but also a non-significantly negative spillover effects. Combining these two effects makes it to be a non-significantly positive effect, which indicates that ignoring pollution spillover may overstate the role of pollution abatement in technology innovation. References | Related Articles | Metrics

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Influence of executive compensation incentives on corporate R&D efficiency Chen Xiude, Liang Tongying, Lei Peng, Qin Quande 2015, 36(9): 26-35.  Abstract ( 1257 )   Scholars have always attached great importance to studying the relationship between executive compensation incentives and corporate financial performance, but ignore the potential impact of executive compensation incentives on corporate R&D efficiency. Based on the R&D data of Shanghai and Shenzhen A-share industrial listed companies from 2004 to 2012, this paper applies the true random-effects stochastic frontier model which proposed by Green(2005) to test the impact of monetary remuneration and equity incentive on R&D efficiency under the control of individual heterogeneity. Empirical evidence shows that there is an inverted U-shaped relationship between equity incentive and R&D efficiency, and the monetary remuneration has a significant positive impact on R&D efficiency. Further study also shows that the association between executive compensation incentives and R&D efficiency is not constant, and it will be affected by regional marketization, ownership and industrial characteristics. References | Related Articles | Metrics

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An empirical research on the influence of interface functions on enterprise performance in the open innovation environment You Daming, Wang Meiyuan 2015, 36(9): 36-44.  Abstract ( 907 )   Based on theoretical researches, this paper constructs the relationship model between enterprise interface functions and enterprise performance, and studies the influence of enterprise interface functions onthe enterprise performance in the open innovation environment through an effective questionnaire survey of chemical engineering design enterprises with engineering design integrated qualification Class-Ain China. The results show that both interface functions and enterprise openness have positive impacts on enterprise performance, and the openness has a positive moderating effect on the relationship between interface functions and enterprise performance. Finally, this paper points out the main conclusion, innovation spot and deficiency, and puts forward suggestions to the management of chemical engineering design enterprises in China. References | Related Articles | Metrics

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Corporate technology indraught, property and inverted U-shaped performance: An empirical research on Chinese listed companies Xu Xin 2015, 36(9): 45-54.  Abstract ( 1004 )   This paper examines the relationship between corporate technology indraught, property and firm performance from the perspective of corporate investments using Chinese manufacturing listed companies for the period 2002-2009 as research samples. It is found that an inverted U-shaped relationship exists between technology indraught and firm performance. Technology indraught is beneficial to firm performance but only up to a tipping point due to diminishing marginal utility. Over this tipping point, excess technology indraught will have a negative impact on firm performance. This indicates that corporate technology indraught cannot sustainably improve firm performance. In addition, the nature of property has a moderating effect on the inverted U-shaped relationship between technology indraught and firm performance. The non-state-controlled companies using the external technology produce better financial performance than state-controlled companies do. The conclusion of this paper provides a new perspective and evidence for the economic consequence of technology indraught. Some valuable suggestions and theoretical guidance for enterprises to improve the absorption efficiency of external technology and rationally allocate innovation resource are put forward. References | Related Articles | Metrics

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International green technology spillovers and China's technical progress Qi Jie, Han Botang, Chen Yanchun 2015, 36(9): 55-63.  Abstract ( 1302 )   Green technology is important to break through the restriction on resources and environment problems in economic growth. In this paper, the CH model is modified from the perspective of absorptive capacity. Using the data of 29 regions in China during 2000-2011, the green technology spillover from G7 countries is estimated. Meanwhile, the impacts of green technology innovation, international spillover and inter-provincial spillover on total factor productivity, technical and efficiency changes are compared from two different perspectives. An empirical research shows that, at the national level, inter-provincial spillovers' stimulative effect is the most significant. At the regional level, the Eastern Region mainly adopts independent innovation and the international spillovers. The most significant way in the Central Region is to absorb the inter-provincial spillovers. And in the Western Region, the technological progress mainly depends on the regional overflows. Finally, according to the above conclusions, some policy suggestions on green technology development are proposed. References | Related Articles | Metrics

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Simple accumulation or innovation corner, to be determined by examining the performance of hi-tech development zones Gu Yuanyuan, Shen Kunrong 2015, 36(9): 64-71.  Abstract ( 1163 )   Based on the data of 52 high-tech development zones from 2001 to 2010, and using the panel data model, this paper examines the innovation performance of high-tech development zones, and compares the performances before and after 2003. Empirical studies show that local government intervention in industrial clusters indeed plays a positive role in innovation when capital investment and market system lack in China in the early period. However, development zones lack clusters mechanisms and spillover effects. Along with the national rectifying and cleaning of the development zones, the mechanism of industrial cluster formed gradually, while the fiscal support of government gradually reduced. The conclusion has important policy implication for improving the innovation performance of development zones. References | Related Articles | Metrics

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A Study on the mechanism of organizational slack's effects on product innovation Li Xiaoxiang, Huo Guoqing 2015, 36(9): 72-79.  Abstract ( 1017 )   There are still some controversies over the effects of organizational slack on innovation nowadays. One side, different organizational slack take different effects,and ingnoring these differences may lead research astray. Another side, seldom research on organizational slack has testified functional mechanisms therein, and arguments about the organizational slack's advantages and disadvantages are still staying in the hypothetical stages. The third side, organizational slack's effects in large enterprises may be different than the effects in small ones, but seldom scholar studies the variation of slack's function among enterprises which have different sizes. Therefore, based on organizational behavior theory, this paper takes the organizational search (includes local search and cross-boundary search) as the mediating variables, and tries to uncover the mechanisms therein of organizational slack on production innovation, and the moderating effects of enterprises' sizes. This paper takes science-based enterprises as the samples, and 423 effective questionnaires have been got through investigations in six cities in Jiangsu, Zhejiang and Anhui provinces. By multiple linear regression analyzing on the data, this paper confirms that: (1) Absorbed slack has significant positive relationship with product innovation while the unabsorbed one doesn't; (2)Both of local search and cross-border search play partial mediating roles between absorbed slack and product innovation, but don't between unabsorbed slack and product innovation; (3) Relationships between these two kinds of slack and product innovation are both moderated negatively by enterprise's size. Research results about mediating effects in this paper can contribute for uncovering the blackbox between orgaizational slack and product innovation, and the results about the moderating effects of enterprises' size also provide important evidences and references for flexible choice on the existence forms of organizational slack. Moreover, these results also demonstrate that it's unscientific to analysis organizational slack's effects without considering the differences among various classifications and among various contexts. References | Related Articles | Metrics

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The impact of inter-firm trust on ambidextrous innovation Yang Zhi, Guo Yanping, Zhang Pengcheng 2015, 36(9): 80-88.  Abstract ( 1144 )   Inter-firm trust plays a key role in knowledge transfer and innovation. Ambidextrous innovation reflects how well the firm can balance exploitative versus explorative innovation. However, the relationship between inter-firm trust and ambidextrous innovation still remains uncertain. Based on 115 enterprises from 60 high-tech industries in Hubei province, this study tries to examine the relationship between inter-firm trust and ambidextrous innovation. We find that inter-firm trust does not significantly affect ambidextrous innovation, but it can be significantly positive when market orientation, resource slack and human capital is high. References | Related Articles | Metrics

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Entrepreneurial choice on resources acquisition strategy Wu Xinghai, Luo Guofeng, Ma Jun 2015, 36(9): 89-99.  Abstract ( 892 )   In order to acquire the outer resource support, the entrepreneur can either choose the strategy of "revealing the opportunity to the investor in advance, then contracting" or choose the strategy of "contracting in advance, then revealing the opportunity to the investor". Based on the game theory model, this paper analyzes the factors which will influence the entrepreneurial choice on the resource acquisition strategy. This paper can explain one interesting phenomenon: why do entrepreneurs tend to reveal the opportunity to the investor in advance before the investor make the decision of investment. References | Related Articles | Metrics

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A study of the mechanism how top executives break through cognitive inertia from the perspective of environmental scanning He Yiqing, Wang Yingjun, Fang Lin, Zhang Teng 2015, 36(9): 100-105.  Abstract ( 926 )   Managerial cognitive inertia is one of the most critical constraints of firms adopting strategic renewal/change in environmental uncertainty, however, influential factors and internal mechanism of actual information absorption from environmental scanning still remain to be explored. This paper combined knowledge management theory with cognitive psychology and neuroscience theory and studied environmental scanning behavior based on knowledge schema. We not only elaborated the significance of change management of knowledge schema, but also proposed approaches to break through cognitive inertia. At last, this study raised an integrated framework model. References | Related Articles | Metrics

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Impacts of replacement subsidy on the dual-channel sale closed-loop supply chain Li Xinran, Wu Yibiao 2015, 36(9): 106-118.  Abstract ( 1071 )   This paper considered consumers' remanufacturing product buying behavior under the government subsidy to examine the closed-loop supply chain (CLSC) consisting of a single manufacturer and a single retailer. Based on the government replacement subsidy policy, we constructed different CLSC models with and without the government replacement subsidy and in which the new product and remanufacturing product were sold through different channels. Then, we discussed the impacts of the government replacement-subsidy on the decisions and profits of CLSC system and its members by the method of game theory. The research showed that: (1) compared with the CLSC models without the government subsidy, the single replacement consumer, whole replacement consumers, manufacturer, CLSC system and social environmental benefits all benefited from the government replacement-subsidy; the single initial consumer, whole initial consumers and retailer were damaged from the government replacement-subsidy; (2) The government replacement-subsidy can effectively promote the sales of remanufacturing products and recycling of waste products, and expand the market shares of remanufacturing product, and then realize the reusing of resources and the goals of policy, achieve the double-win situation of the economic and environmental benefits at last; and (3) The game ability of the manufacturer and the retailer affected the stability of dual-channel sale CLSC and the profit level of the retailer, so setting a reasonable subsidy proportion and making out other related policies to make up for the utility loss of the initial consumer and the retailer become an important area of the government and manufacturer should focus on. At last, the numerical analysis method was adopted to verify the effectiveness of the models and the correctness of the conclusions. References | Related Articles | Metrics

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Establishment of green industry evaluation indicators system based on indicators screening Du Yongqiang, Chi Guotai 2015, 36(9): 119-127.  Abstract ( 1120 )   From the connotation of green industry, and based on the high-frequency indicators of classic view of domestic and international authority, this paper chooses green industry evaluation indicators extensively which include three criterion layers: green production, green consumption and green environment. Using the correlation analysis and key indicators screening to select indicators, this paper builds an evaluation indicators system of the green industry. The special contributions of this paper are as follows:firstly, according towhether there is a difference for the sort of the evaluated object on the specific indicators or not, confirm if the eliminative index is crucial, delete the index without effect, ensure the selected indicators have significant impact on the evaluation results; secondly, delete the indicators with high correlation in the same criteria by the correlation analysis, avoiding duplication of information of indicators; and thirdly, the study result reveals that there are 23 indicators, such as the decline of energy consumption per ten thousand GDP and total quantity consumed of coal, in the final indicators system and being the key indicators to evaluate the green industry. References | Related Articles | Metrics

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International convergence of patent breath and game in innovation Zhao Xumei 2015, 36(9): 128-133.  Abstract ( 989 )   International convergence of patent protection breadth implies the standards of patent protection in each region would converge to the same level. This paper extends the model of optimal patents to explain the exist motives of this equilibrium and its convergence path. Firstly, the patent protection breadth is quantified to demonstrate its impact on innovative benefits, the amount of innovation and social welfare etc., and then in accordance with national selection, the reaction function of patent protection breath is calculated to obtain the Nash equilibrium result. The conclusion show that the optimal breath in a country is different with the variance of market size and innovative ability; meanwhile, the unified high standards of patent protection is the second-optimum results of the game among countries, which is propitious to countries advanced in technology to increase innovation earnings from overseas while it is detrimental to global welfare; the optimal protection standards maximizing global welfare is at an intermediate level of each region. References | Related Articles | Metrics

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A research on macroscopic factors of antitrust policyagainst foreign patent pool Zhu Xiangyu, Qiao Xiaoyong 2015, 36(9): 134-140.  Abstract ( 1191 )   Patent pool is always the focus of review by anti-trust regulators. This paper constructs a composition model composed of the binary choice model and the lagged variable model, selects some data related to 24 anti-monopoly cases of patent pool of the United States, European Union and Japan and to China's macroeconomic development, and makes an empirical research on the macroscopic factors of anti-monopoly for foreign patent pool. The result shows that whether the antitrust law system is mature, its impact direction is uncertain, the economic growth rate has a significant negative effect, the unemployment rate, trade deficit and import penetration rate has significant positive effects, and then it further selects the case in which Chinese enterprises prosecute DVD 3C patent pool in the United States in 2004 to analyze as a case study. On this basis, some conclusions and enlightenments are obtained from this paper. References | Related Articles | Metrics

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Efficiency evaluation of university research in Zhejiang Province Su Weihua, Luo Gangfei, Zeng Shouzhen 2015, 36(9): 141-148.  Abstract ( 1170 )   Scientific and reasonable evaluation on the efficiency of university research plays an important role in promoting university research innovation and realizing the strategic construction of an innovative nation. Based on the panel data of 26 universities in Zhejiang Province from 2003 to 2010, this paper uses the overall principal component factor analysis to conduct a comprehensive evaluation to research outputs with null set, then employs the BCC-DEA, Malmquist-DEA model to study the efficiency and changes of university research. The results show that the proportion of universities which are efficient in research is low, and the staff redundancy ratio is higher than the fund redundancy ratio. The fluctuations of the average total factor productivity of universities in Zhejiang are significant, and the proportion of universities whose research efficiency decline totals up to 50%. Finally, this paper proposes improving measures to different kinds of universities in accordance with their situations. Wesuggest the optimization of existing personnel structure, improvement of the overall quality level and proper allocation of the scale and structure of funding input as the key to improving research efficiency in Zhejiang Province. References | Related Articles | Metrics

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A study of the success model of the software outsourcing project Qu Gang, Wei Jia, Bao Xiaona 2015, 36(9): 149-158.  Abstract ( 1000 )   The purpose of this paper is to construct the success model of software outsourcing project. Based on the review and summary of outsourcing success literature, this paper built the conceptual framework of software outsourcing project success from the view of both customers and suppliers. The framework included knowledge learning and service quality, program performance and psychological performance, and organizational performance and relationship quality. Meta-analyses was performed to analyze the correlation of variables, Meta-analysis and structural equation modeling were performed to conduct the path analysis and the structural model analysis. This paper tried to provide a comprehensive view for factors of software outsourcing project success. References | Related Articles | Metrics

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A research on the crisis management mechanism and capability of project-oriented local governments Zheng Lixia, Qi Anbang 2015, 36(9): 159-166.  Abstract ( 1052 )   Based on the theory of project-oriented management,this paper conducts researches on the relationship between crisis management mechanism and capability of project-oriented local governments with the method of empirical research,in the perspective of organizational learning capability. It comes to the following findings:the crisis management mechanism of project-oriented local governments is significantly and positively related to its crisis management capability;the most obvious is project-oriented resource allocation mechanism and the first asking responsibility mechanism,the second is the public information exchange mechanism,and the weakest is the decision making mechanism based on expert skills;andthe organizational learning capability is significantly and positively moderating the relationship between public information exchange mechanism and crisis management capability. This paper makes contributions to the theory of management mechanism of project-oriented local governments in the empirical level. In addition,this paper has application value for local governments to improve their crisis management capability. References | Related Articles | Metrics