A study of the mechanism how top executives break through cognitive inertia from the perspective of environmental scanning

Science Research Management ›› 2015, Vol. 36 ›› Issue (9) : 100-105.

He Yiqing¹, Wang Yingjun¹, Fang Lin², Zhang Teng¹

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Abstract

Managerial cognitive inertia is one of the most critical constraints of firms adopting strategic renewal/change in environmental uncertainty, however, influential factors and internal mechanism of actual information absorption from environmental scanning still remain to be explored. This paper combined knowledge management theory with cognitive psychology and neuroscience theory and studied environmental scanning behavior based on knowledge schema. We not only elaborated the significance of change management of knowledge schema, but also proposed approaches to break through cognitive inertia. At last, this study raised an integrated framework model.

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knowledge schema / cognitive inertia / environmental scanning / neuroscience

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He Yiqing, Wang Yingjun, Fang Lin, Zhang Teng. A study of the mechanism how top executives break through cognitive inertia from the perspective of environmental scanning[J]. Science Research Management. 2015, 36(9): 100-105

References

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