科研管理

科研管理 ›› 2025, Vol. 46 ›› Issue (6): 93-103.DOI: 10.19571/j.cnki.1000-2995.2025.06.010

• 论文 • 上一篇    下一篇

城市营商环境赋能元宇宙企业高质量发展的作用机制

陈晓红1,2,3,刘浏1,2,3,袁依格2,刘晓亮1,2,3,李大元1   

  1. 1.中南大学商学院，湖南 长沙410083；
    2.湘江实验室，湖南 长沙410205；
    3.湖南工商大学前沿交叉学院/管理科学与工程学院，湖南 长沙410205


  • 收稿日期:2024-02-02 修回日期:2025-04-22 出版日期:2025-06-20 发布日期:2025-06-06
  • 通讯作者: 袁依格
  • 基金资助:
    湘江实验室项目重大项目：“基于多模态AI大模型的全息媒体创意关键技术研究与应用”（24XJ01001，2024.07—2027.06）；长沙市自然科学基金项目：“基于区块链和隐私计算的病理数据管理应用研究”（kq2402187，2024.01—2025.12）。

The action mechanism of the high-quality development of metaverse firms empowered by city-level business environment

Chen Xiaohong1,2,3, Liu Liu1,2,3, Yuan Yige2, Liu Xiaoliang1,2,3, Li Dayuan1   

  1. 1. School of Business, Central South University, Changsha 410083, Hunan, China;
    2. Xiangjiang Laboratory, Changsha 410205, Hunan, China;
    3. School of Frontier Crossover Studies/School of Management Science and Engineering, 
    Hunan University of Technology and Business, Changsha 410205, Hunan, China
  • Received:2024-02-02 Revised:2025-04-22 Online:2025-06-20 Published:2025-06-06

摘要：     元宇宙是国家数字经济战略竞争力的重要标志，如何优化城市营商环境生态促进元宇宙企业高质量发展是有待回答的重要管理问题。本文以193家元宇宙企业及其所在的49个城市为样本，采用NCA和QCA方法对营商环境的组态效应进行分析，揭示影响城市层面元宇宙企业数量与质量的复杂作用机制。研究发现：（1）城市高元宇宙企业数量或质量的提升，不能仅依赖某一项营商环境要素的优化，而需通过科学的政策组合，形成生态协同效应。（2）产生城市高元宇宙企业数量的路径有3条，即“市场逻辑下优势均衡型”“创新驱动型”和“市场环境下公共服务驱动型”；产生城市高元宇宙企业质量的路径同样存在3条，即“政务环境下公共服务驱动型”“政务环境与市场环境下创新驱动型”和“政府与市场双元逻辑下优势均衡型”，路径的不同，在于“量的合理增长”与“质的有效提升”需要的营商环境生态有差异。（3）城市高元宇宙企业数量或质量的提升难以通过单一营商环境组态同时实现，但通过向优秀学习有可能实现路径转型。本文研究为各城市因地制宜制定元宇宙企业培育政策提供理论依据。

关键词: 营商环境, 元宇宙, 高质量发展, QCA, NCA

Abstract:    The metaverse is an important symbol of strategic competitiveness within the national digital economy. How to optimize the city-level ecosystem of doing business to promote the high-quality development of metaverse firms is an important management problem to be explored. Taking 193 metaverse firms and their 49 cities as samples, and combined with the methods of NCA and QCA, this paper analyzed the configuration effects of doing business, and revealed the complex mechanism between the city-level ecosystem of doing business and the quantity and quality of metaverse firms. The conclusions are as follows: (1) Any single condition of ecosystem of doing business is not necessary for the quantity or quality of city-level metaverse firms. Instead, an effective "combination" strategy is essential to unleash the systematic synergy of ecosystem of doing business. (2) There are three paths to promote the high quantity of city-level metaverse firms, namely, "advantageous and balanced type under the market logic", "innovation-driven type" and "public-service-driven type under the market environment". Likewise, there are three paths to promote the high quality of city-level metaverse firms, namely, "public-service-driven type under the government environment", "innovation-driven type under the government environment and the market environment" and "advantageous and balanced type under the government and market dual logic". The difference in paths lies in the variation of ecosystem of doing business required by "reasonable growth in quantity" and "effective improvement in quality". (3) There is no single configuration that can simultaneously promote both high quantity and high quality of city-level metaverse firms, but it is possible to achieve path transformation through learning from excellence. The findings of the paper will help to provide some theoretical guidance for different cities to accelerate high-quality development of metaverse firms. 

Key words: business environment, metaverse, high-quality development, QCA, NCA