版权市场机制赋能文化产业数字化转型——基于龙源数媒的案例分析

doi:10.19571/j.cnki.1000-2995.2025.09.020

摘要/Abstract

摘要： 数字化变革背景下，版权市场机制正在为文化产业的转型发展提供有效支持。本文选择文化产业源头的数字出版企业为样本案例，发现以版权资源为核心的企业通过重构“知识主体理念”，形成了数字技术、版权资源聚合和认知塑造方面的共生演化模式。企业在数字转型过程中，发挥知识产权制度运用能力，将外生版权制度瓶颈转化为战略创新红利，促使市场业态由“内容商品化”发展至“版权生态化”。内容正版化、版权“去阶层化”和知识主体理念将进一步发挥协同作用，版权资源分配从“中心化控制”转向“平等化共享”，创作者和用户在内容市场中获得更多的参与机会。本研究为数字变革过程中文学作品、音乐、游戏、短视频等文化产业，建立版权市场化机制、构建放大知识价值的创造与分配模式，提供了可持续发展的路径引导与理论范式。

关键词: 版权市场机制, 文化产业, 数字化转型, 共演研究

Abstract: In the context of digital transformation, intellectual property mechanism provides systematic support for the development of the cultural industry. Focusing on cultural industry sources, this paper selected the digital publishing enterprise as a sample and found that copyright-centric firms reconstruct the "knowledge agent ideology", forming a symbiotic evolution model, which encompasses digital technology, copyright resource aggregation and cognitive reshaping. During the digital transition, enterprises leverage institutional capabilities and they transform exogenous copyright constraints into strategic innovation dividends. This drives market evolution from "content commercialization" to "copyright ecosystem", shift copyright resource allocation from "centralized control" to "equal sharing", and provide creators and users with more opportunities to participate in the content market. This research has examined the value creation and distribution models within adaptation and derivative work system in the process of digital transformation, establishment of copyright market mechanism, and amplification of knowledge value in the cultural industry, including literary works, music, games, and short-form videos. It will provide a guiding framework for sustainable development in these fields.

Key words: copyright market mechanism, culture industry, digital transformation, co-evolution study

毛昊, 刘沛昀. 版权市场机制赋能文化产业数字化转型——基于龙源数媒的案例分析[J]. 科研管理, 2025, 46(9): 197-208.

Mao Hao, Liu Peiyun. Digital transformation of the cultural industry empowered by the copyright market mechanism: A case study of Longyuan Digital Media Company[J]. Science Research Management, 2025, 46(9): 197-208.

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