科研管理

科研管理 ›› 2025, Vol. 46 ›› Issue (12): 152-161.DOI: 10.19571/j.cnki.1000-2995.2025.12.015

• 论文 • 上一篇    下一篇

企业数字化转型战略对国际化承诺的影响研究

贺易宁1，吴亮2，程聪2,3   

  1. 1.浙江树人学院管理学院，浙江 杭州310015；
    2.浙江工业大学管理学院，浙江 杭州310023；
    3.浙江工业大学中国中小企业研究院，浙江 杭州310023
  • 收稿日期:2024-03-08 修回日期:2025-01-09 接受日期:2025-01-10 出版日期:2025-12-20 发布日期:2025-12-15
  • 通讯作者: 吴亮
  • 基金资助:
    国家自然科学基金专项项目：“大模型技术应用于企业战略管理优化机制研究”（72342029）。

Research on the impact of digital transformation strategy of enterprises on their commitment to internationalization

He Yining1, Wu Liang2, Cheng Cong2,3   

  1. 1. School of Management, Zhejiang Shuren University, Hangzhou 310015, Zhejiang, China; 
    2. School of Management, Zhejiang University of Technology, Hangzhou 310023, Zhejiang, China; 
    3. China Institute for SMEs, Zhejiang University of Technology, Hangzhou 310023, Zhejiang, China
  • Received:2024-03-08 Revised:2025-01-09 Accepted:2025-01-10 Online:2025-12-20 Published:2025-12-15

摘要：    面对数字时代的持续冲击和世界经济格局的深度调整，跨国企业如何借助数字化转型应对复杂多变的国际竞争环境成了一个亟需解决的重要议题。本文以2012—2021年在沪深A股上市的跨国企业为研究对象，运用面板回归分析方法考察企业数字化转型战略对国际化承诺的影响以及合法性情境的调节作用。研究发现：(1)内源驱动战略和平台依附战略均能显著促进国际化承诺的构建；(2)成功经验容易导致企业思维方式和组织结构的固化，从而削弱内源驱动战略对国际化承诺的促进作用。失败经验通过促进企业反思与学习加强了该正向关系；(3)制度空白和文化宽松程度较高的环境通过提供更宽容和积极的发展氛围提升了平台依附战略对国际化承诺的积极影响。研究结论深化了企业数字化转型战略影响国际化承诺的理论研究，为我国跨国企业利用数字化转型塑造国际竞争优势，并更深入地融入全球经济提供了新的视角和经验证据。

关键词: 跨国企业, 企业数字化转型战略, 合法性情境, 国际化承诺

Abstract:    In the face of the ongoing impact of the digital age and profound adjustments in the global economic landscape, how multinational enterprises leverage digital transformation to cope with a complex and changing international environment has become an urgent and significant issue. This paper examined the multinationals listed on the Shanghai and Shenzhen stock exchanges from 2012 to 2021 and utilized the panel regression methods to explore the impact of digital transformation strategy of enterprises on the commitment to internationalization and the moderating role of legitimacy contexts on this relationship. The study found that: (1) Both endogenousdriven strategy and platformdependent strategy enhance the construction of commitment to internationalization; (2) Successful experiences tend to solidify corporate mindsets and organizational structures, thereby weakening the promotive effect of endogenousdriven strategy on commitment to internationalization. Conversely, failed experiences, by promoting corporate reflection and learning, strengthen this positive relationship; (3) The environments with a high degree of institutional voids and cultural loose enhance the positive impact of platformdependent strategy on commitment to internationalization by providing a more tolerant and supportive developmental atmosphere. The conclusions of the research will advance the theoretical understanding of how digital transformation strategy of enterprises impact commitment to internationalization, and provide new perspectives and empirical evidence for Chinese multinational enterprises to utilize digital transformation to carve out international competitive advantages and deeply integrate into the global economy.

Key words: multinational enterprise, digital transformation strategy of enterprise, legitimacy context, commitment to internationalization