Due to the slow upgrade of technological learning pattern and asynchronism between technological catch-up and market competition, the joint ventures of the automobile industry in China are never able to achieve their initial goals i.e. exchanging market for technology. Recently, in order to realize the technology introduction substantially, domestic automobile joint ventures have successively launched some new proprietary brands and corresponding product development modes. How this kind of independent development mode of joint venture would effect the technology introduction, digestion, absorption, and re-innovation of China automobile industry? Based on three product development cases of automobile joint venture, the interaction mechanisms between the independent development mode of joint venture and independent innovation process of Chinese automobile enterprises are discussed; By comparing and analyzing multi-case studies, the key points for implementing joint venture independent innovation pattern are identified, and theoretical and practical reference for the substantial technology acquisition and independent innovation of Chinese automobile enterprises is provided.
Key words
joint venture /
technology acquisition /
independent innovation /
automobile industry /
multi-case study
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