The driving mechanism of

Abstract

Abstract: Drawing on grounded theory, discussions on "shanzhai phenomenon" make by netizens and scholars is analyzed to find out the driving mechanism of "shanzhai model" formation. Results indicate that for the formation of "shanzhai model", reduced entry barrier and market demand are two basic drivers, high operation efficiency and rapid market reaction are two core drivers, short-term benefit and competitive capability raise are two direct drivers. Finally, the implication of "shanzhai model" for Chinese mobile phone brand name is discussed from the perspective of enterprise ecosystem.

Key words: shanzhai model, driving mechanism, enterprise niche, dislocation management, industrial cluster

CLC Number:

F014.1

Li Ling, Tao Houyong. The driving mechanism of "shanzhai model" formation andits implication for Chinese mobile phone brand name[J]. Science Research Management, 2013, (2): 112-119.

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The driving mechanism of "shanzhai model" formation andits implication for Chinese mobile phone brand name

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