Science Research Management ›› 2018, Vol. 39 ›› Issue (9): 121-133.

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Crossover administration of “Internet Plus” — The theory building based on value creation

Zhao Zhen1, Peng Hao2   

  1. 1. School of Economics and Management, Lanzhou University of Technology, Lanzhou 730050, Gansu, China;
    2. School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, Sichuan, China
  • Received:2015-08-18 Revised:2017-07-11 Online:2018-09-20 Published:2018-11-06

Abstract: "Internet plus" is the essence of "Crossover Administration" phenomenon for the Real economy and the Internet economy integration, and become the basic background of today's business model innovation. Despite there are numbers of outstanding researches, but most of them discuss the object from a local perspective to give "Internet plus" different connotations, resulting in the concept can not be specific in the theory and practice. It is therefore necessary to establish an integrated framework to define its meaning and dimensions.So, from value creation perspective, we establish a framework to characterize the logic about "Internet Plus". From our discussion,traditional industries should abandon the past value creation logic, through the "tuomei", customer community, the new trust mechanism to achieve value proposition precision, with the parallel interaction, value stores to change the nature of the product to seek a stronger external economy, and then via the principle of asset replacement, accumulation of information and the relationship to achieve the Linkage Dividend by guiding the principle of Metcalfe 's Law.

Key words: crossover administration, Internet Plus Model, value creation