A research on the mechanism of market orientation and policy orientation on choice of the second entrepreneurial path for enterprises in traditional industries

Science Research Management ›› 2018, Vol. 39 ›› Issue (5): 56-66.

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A research on the mechanism of market orientation and policy orientation on choice of the second entrepreneurial path for enterprises in traditional industries

Peng Huatao¹, Xu Qing¹, Zhang Junjie¹, Yu Yongbo²

1.School of Management, Wuhan University of Technology, Wuhan 430070, Hubei, China; 
2. School of Economics and Management, Hubei University of Technology, Wuhan 430068, Hubei, China

Received:2017-08-21 Revised:2018-02-28 Online:2018-05-20 Published:2018-05-21

Abstract

Abstract: Mass entrepreneurship and innovation has put forward new requirements for the original production management and management model of enterprises in the traditional industry. However, the rapid development of industry technology, changes in the market and introduction of supporting policies have also brought new opportunities. This paper selected 30 typical traditional enterprises as samples, obtained data through interviews and questionnaires, and drew main conclusions from structural equation modeling and multilevel linear regression models. The main conclusions were as follows: Market orientation positivity has a weakening effect on the positive impact of the second entrepreneurial path feasibility on entrepreneurial performance in traditional industries; and market oriented reactivity has a weakening effect on the positive impact of the second entrepreneurial support policy on entrepreneurial performance in traditional industries.

Key words: market orientation, policy orientation, traditional industries, second business ventures

Peng Huatao, Xu Qing, Zhang Junjie, Yu Yongbo. A research on the mechanism of market orientation and policy orientation on choice of the second entrepreneurial path for enterprises in traditional industries[J]. Science Research Management, 2018, 39(5): 56-66.

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A research on the mechanism of market orientation and policy orientation on choice of the second entrepreneurial path for enterprises in traditional industries

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