A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example

Ge Faquan, Shin Kwangyong

Science Research Management ›› 2018, Vol. 39 ›› Issue (5) : 112-119.

Science Research Management ›› 2018, Vol. 39 ›› Issue (5) : 112-119.

A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example

  • Ge Faquan1, Shin Kwangyong2
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Abstract

With the normalization and increasing degree of environmental uncertainty, enterprises should adopt corresponding strategy. From the perspective of interdependence, this article not only conducts a single-case study on Haier Group but also analyzes the enterprise’s strategies of coping with environmental changes in different environments. This study finds that the enterprises can adopt the following strategies: 1) using high opening model and implementing decentralized activity can help cope with high heterogeneity environments; 2) using high stringency interdependency rules and implementing constructive confrontation activity can help cope with high relevancy environments; 3) employing high modularity interdependency patterns and implementing self-organizing activity can help deal with weak controllability environments; 4) employing high immediacy interdependency rules and implementing feedback loop activity can help deal with high dynamic environments.

Key words

coping strategy / environmental change / interdependent relationship

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Ge Faquan, Shin Kwangyong. A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example[J]. Science Research Management. 2018, 39(5): 112-119

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