A study of the customer engagement evolution in the network communities based on social preferences
Ning Lianju1, Liu Qian 1,2, Zhang Puning1
1. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China;
2. School of Economics and Management, Henan Institute of Science and Technology, Xinxiang 453003, Henan, China
Ning Lianju, Liu Qian, Zhang Puning. A study of the customer engagement evolution in the network communities based on social preferences[J]. Science Research Management, 2017, 38(9): 150-160.