A research on the continuance intention of mobile SNS users from the view of perceived value

Zhao Wenjun, Zhou Xinmin

Science Research Management ›› 2017, Vol. 38 ›› Issue (8) : 153-160.

Science Research Management ›› 2017, Vol. 38 ›› Issue (8) : 153-160.

A research on the continuance intention of mobile SNS users from the view of perceived value

  • Zhao Wenjun, Zhou Xinmin
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Abstract

Based on the motivation of the social service users at home and abroad, this paper analyses mobile SNS user’s perceived value including social value, information value and entertainment value. Drawing on perceived value and expectation-confirmation theory, the concept model of SNS user continuance intention is constructed. Using structural equation model,an empirical analysis on 328 mobile SNS users is carried out to test and verify this model.The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. carried out to test and verify this model.The result shows that social value, information value and entertainment value not only directly affects continuance intention, but also has indirect effect on continuance intention through satisfaction. Finally, the limitations of the study and future research directions are proposed.

Key words

perceived value;uses and gratification;mobile SNS / continuance intention

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Zhao Wenjun, Zhou Xinmin. A research on the continuance intention of mobile SNS users from the view of perceived value[J]. Science Research Management. 2017, 38(8): 153-160

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