Consensus, symbiosis and a win-win situation: The process model of value co-creation

Science Research Management ›› 2015, Vol. 36 ›› Issue (8) : 129-135.

Zhou Wenhui¹, Cao Yu¹, Zhou Yifang²

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Abstract

This paper uses an exploratory case study method, selects the cooperation case between one R&D service institutions and three small and medium-sized manufacturing enterprises as the research object, the study found that: R&D service and SME value co-creation process models are divided into three stages:theconcept of consensus, the value of symbiosis, and the value of a win-win situation. R&D service helps enterprises "awareness" and "awakening" to reach a consensus through interactive diagnosis and study exchange by using a "talk + teach" mission; and it also help enterprises to "learn" and "to learn in order to practise", to promote the value of symbiosis by using a "professor + coach" teaching mode, to "teach a man how to fish" rather than to "give a man a fish". Then, through the "Q&A + reply" doubts-solving method, R&D service will help enterprises to implement plan and achieve the goal of a win-win situation of values.

Key words

R&D services / value co-creation / innovation ability / SMEs / case study

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Zhou Wenhui, Cao Yu, Zhou Yifang. Consensus, symbiosis and a win-win situation: The process model of value co-creation[J]. Science Research Management. 2015, 36(8): 129-135

References

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