A study on the diffusion mechanism of business models based on the Epidemic Model

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Science Research Management ›› 2015, Vol. 36 ›› Issue (7) : 10-18.

Wang Yanyu, Xie Wei

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Abstract

The diffusion of business models is a significant phenomenon with limited theoretical explanation. This paper proves the appropriateness of the Epidemic Model on the diffusion of business models, and proposes the diffusion mechanism and hypotheses by using the simulation and case study methodology to test the hypotheses. The results show that the bigger the size of innovation source, the stronger the system dynamic is and the longer the equilibrium time; the infection rate and recovery rate can affect the diffusion speed and equilibrium structure; and the difference between the two ratios is influenced by the nature of business models. The results fill the gaps on business model and innovation diffusion and provide suggestion for enterprises and the makers of national enterprise policies.

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Epidemic Model / business model / diffusion mechanism

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Wang Yanyu, Xie Wei. A study on the diffusion mechanism of business models based on the Epidemic Model[J]. Science Research Management. 2015, 36(7): 10-18

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