A research on the relation between R&amp;D and design based on the complementary assets

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Science Research Management ›› 2015, Vol. 36 ›› Issue (4) : 22-29.

A research on the relation between R&D and design based on the complementary assets

Guo Wen¹, Zhang Hongyun²

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Abstract

Design has become the strategic focus of different countries in improving value added products as well as acquiring industry and national competitive advantage. Meanwhile, design would be important complementarities for research and development because it could provide a total solution for consumers by integrating interdisciplinary knowledge. Based on the theory of complementary assets, and through the method of questionnaire and statistical analysis, this paper tentatively discussed the complementary relation between R&D and design. The paper proposes that design has not acted as complementary assets to research and development in our respondent enterprises. Furthermore, symmetric relation between design and R&D has not been formed.

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complementary assets / research and development / design / symmetric relation

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Guo Wen, Zhang Hongyun. A research on the relation between R&D and design based on the complementary assets[J]. Science Research Management. 2015, 36(4): 22-29

References

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