Identification and context of complex consumer products (CCPs)
Su Jingqin, Zhang Linlin
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School of Management, Dalian University of Technology, Dalian 116023, Liaoning, China
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Received
Revised
Published
2014-03-17
2015-04-13
2015-10-25
Issue Date
2015-10-21
Abstract
This paper verifies the existence of complex consumer products which is a complex technical sub-category, and their concept features and contextual performance are also explored through induction and grounded theory analysis. The result shows that complex consumer products can be identified according to three dimensions of the product category, type of production and the technical complexity; Complex consumer products are in a class of consumer products with high technology, high added value and large-scale production; In addition, complex consumer products with complex interface components as product characteristics, high-volume production as production characteristics, high-tech as technical features, market-driven as innovation process, high level of international cooperation as competitive strategy and innovation, and many transactions as market characteristics are different from complex products and systems products and mass products. In development process, China's complex consumer products exhibit some unique features including lack of core technology and driving innovation by scientific and technological progress, flexible features of innovation process, moderate regulation of the market to the general market mechanism, and government regulation from moderate to low.
Su Jingqin, Zhang Linlin.
Identification and context of complex consumer products (CCPs)[J]. Science Research Management. 2015, 36(10): 44-50
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