Business model of retailers in e-business context based on the value creation logic

Science Research Management ›› 2015, Vol. 36 ›› Issue (10) : 122-129.

Sheng Ya¹, Xu Xuan², He Dongping¹

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Abstract

As e-business is penetrating into traditional industries, more and more traditional enterprises are looking for their successful business models. However, researches on retailing business model are rather few, and it is still unclear how retailing business model realizes value creation for enterprises. Therefore, this paper focused on business model and its elements relationship of traditional and large-scale retailers with multi-case analysis method, and then it explored the content and relationship of business model elements. Finally, we got the value-creation framework of retailing business model. This paper tried to contribute to the research on retailing business model, and to provide recommendations for retailers on the way of dealing with e-business press and finding solution to build their successful business models.

Key words

business model / value creation / retailers / e-business

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Sheng Ya, Xu Xuan, He Dongping. Business model of retailers in e-business context based on the value creation logic[J]. Science Research Management. 2015, 36(10): 122-129

References

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