The past and the future of a deeper understanding of the marketing channel

Abstract

Abstract: In order to investigate the most valuable literatures and research topics in the past, this paper reveals the possible future research direction and opportunities on marketing channel in the past 63 years by using citation-based approach. The paper analyzes quantitatively the development and evolution of the research topics and hot spots of marketing channel. These results show that the scholars have proposed 18 dynamic research issues in the past 63 years and this paper, through analyzing the 20 most influential publications in the marketing channel which have important values and have completely changed their research direction from a strategic perspective to the operation, reveals that the future research opportunities and issues could be included in the channel relationship, online channel and channel governance, etc. The research results will assist the academics and practitioners by revealing what we know about service research in the past and what we need to know in the future.

Key words: marketing channels, co-citation analysis, research topics, literature

CLC Number:

F713.50

Lu Pingjun, Tang Xiaofei. The past and the future of a deeper understanding of the marketing channel[J]. Science Research Management, 2015, 36(1): 159-166.

References

[1] Hendrikse,G. Pooling,access,and countervailing power in channel governance [J]. Management Science,2011,57(9):1692-1702. [2] Dahlquist,S. H.,Griffith,D. A. Multidyadicindustrial channels: Understanding component supplier profits and original equipment manufacturer behavior [J]. Journal of Marketing,2014,78(4):59-79. [3] Podsakoff,P. M.,Mackenzie,S. B.,Bachrach,D. G.,Podsakoff,N. P. The influence of management journals in the 1980s and 1990s[J].Strategic Management Journal,2005,26(5): 473-488. [4] Tellis,G. J.,Chandy,R. K.,Ackerman,S. In search of diversity: The record of major marketing journals [J]. Journal of Marketing Research,1999,36(1): 120-131. [5] Cronin,B. The need for a theory of citing [J]. Journal of Documentation,1981,37(1):16-24. [6] Judge,T. A.,Cable,D. M.,Colbert,A. E.,and Rynes,S. L. What causes a management article to be cited-Article,author,or journal? [J].The Academy of Management Journal,2007,50(3):491-506. [7] Salancik,G.R. Wanted: A good network theory of organization [J]. Administrative Science Quarterly,1995,40(2):345-349. [8] Pieters,R.,Baumgartner,H.,Vermunt,J.,and Bijmolt,T. Importance and similarity in the evolving citation network of the international Jjournal of research in marketing [J]. International Journal of Research in Marketing,1999,16(2):113-127. [9] Kunz,W. H.,Hogreve,J. Toward a deeper understanding of service marketing: The past,the present,and the future [J]. International Journal of Research in?Marketing,2011,28(3):231-247. [10] Jobber,D.,Simpson,P. A citation analysis of selected marketing journals [J]. International Journal of Research in Marketing,1988,5(2):137-142. [11] Pecotich,A.,Everett,J. An extension of the citation analysis of selected marketing journals [J]. International Journal of Research in Marketing,1990,6(3):199-204. [12] Zinkhan,G.M.,Roth,M.S,Saxton,M.J. Knowledge development and scientific status in consumer-behavior research: A social exchange perspective [J]. Journal of Consumer Research,1992,19(2):282-291. [13] Bauerly,R. J.,?Johnson,D. T. An evaluation of journals used in doctoral?marketing?programs [J]. Journal of the Academy of?Marketing?Science. 2005,33(3):313-329. [14] Nerur,S. P.,Rasheed,A. A.,and Natarajan,V. The intellectual structure of the strategic management field: An author co-citation analysis [J]. Strategic Management Journal,2008,29(3): 319-336. [15] Anderson,E.,Weitz,B. The use of pledges to build and Sustaincommitment in distribution channels [J]. Journal of Marketing Research,1992,29(1): 18-34. [16] Heide,J.B. Interorganizationalgovernance in marketing channels [J]. Journal of Marketing, 1994,58(1): 71-85. [17] Heide,J.B.,John,G. Do norms matter in marketing relationships? [J]. Journal of Marketing, 1992,56(2): 32-44. [18] Wathne,K. H.,Heide,J. B. Relationship governance in a supply chain network [J]. Journal of Marketing,2004,68(1): 73-89. [19] Ansari,A.,Mela,C. F.,and Neslin.,S. A. Customer channel migration [J]. Journal of Marketing Research,2008,45(1): 60-76. [20] Badrinarayanan,V.,Becerra,E.P.,Kim,Chung-Hyun.,Madhavaram,Sreedhar. Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea [J]. Journal of the Academy of Marketing Science,2012,40(4):539-557. [21] Shoham,A.,Brencic,M. M.,Virant,V.,and Ruvio,A.International standardization of channel management and its behavioral and performance outcomes [J]. Journal of International Marketing,2008,16(2):120-151.