The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness

Abstract

Abstract: The purpose of this paper is to explore the impact of trust and collaboration pattern on the learning willingness of the farmers and the enterprises' knowledge transfer intension, and to study the impact of trust between farmers and leading farming enterprises and their cooperation on the knowledge transfer willingness and the farmers' learning willingness. The survey and literature research methodology are employed in the paper and the results show that the trust between the farmers and enterprise impact the learning willingness of the farmers and the enterprises' knowledge transfer intension positively. The tighter the cooperation between the farmers and enterprise, the stronger the enterprises' knowledge transfers intension.

Key words: knowledge transfer, trust, collaboration pattern, farming enterprise

CLC Number:

F270

Ma Ya'nan. The impact of trust and collaboration pattern on the farming enterprise and the farmer willingness[J]. Science Research Management, 2014, 35(9): 123-130.

References

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