An analysis on the co-opetition relationship between subcontracting manufacturers and foreign branding buyers and their performance

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Science Research Management ›› 2014, Vol. 35 ›› Issue (7) : 91-98.

Wu Sidan¹, Mao Yunshi²

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Abstract

Based on 99 usable questionnaire, this research discussed the typology and performance of co-opetition relationship between domestic subcontracting manufacturers and foreign branding buyers. The cluster analysis found out that their co-opetition relationship could be classified into four types: low competition-low cooperation, low competition-high cooperation, high competition-high cooperation, and high competition-low cooperation. The regression analysis found out that, higher degree of cooperation could significantly increase the upgrading performance and operational performance, but higher degree of competition in production, quality and price would significantly decrease the upgrading performance. And the ANOVA analysis found out that establishing the high competition-high cooperation relationship with foreign branding buyers could significantly increase the upgrading performance of domestic subcontracting manufacturers.

Key words

co-opetition relationship / domestic subcontracting manufacturers / foreign branding buyers / company performance

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Wu Sidan, Mao Yunshi. An analysis on the co-opetition relationship between subcontracting manufacturers and foreign branding buyers and their performance[J]. Science Research Management. 2014, 35(7): 91-98

References

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