A study on the evolution of market trajectory driven by market demand and channel factors

Science Research Management ›› 2014, Vol. 35 ›› Issue (7) : 13-19.

Xiong Hongru^1,2, Wu Guisheng³, Wang Yi³

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Abstract

This paper proposes ‘Market Trajectory’ theory. we aim to put forward the technological trajectory theory and open new perspective of searching for innovation and catching-up opportunities based on identifying the characteristics of ‘trajectory’ in innovation studies. we also attempt to enrich the theoretical explanation of market disruption phenomenon. Using deductive method, this paper advances the conceptual framework of market trajectory: (1) market trajectory is driven by the evolution and transition of market demand and channel factors which dominates the market growth; (2)market trajectory shares the common characteristics of the trajectory, including accumulation, exclusion, and derivative; (3) market growth of innovative products or services within market trajectory essentially refers to the evolving process of eroding the existing market place which starts from the emergence of a new market and ends with the substitution or disruption of the existing market.

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market trajectory / technological trajectory / market disruption / market innovation / demand and channel factors

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Xiong Hongru, Wu Guisheng, Wang Yi. A study on the evolution of market trajectory driven by market demand and channel factors[J]. Science Research Management. 2014, 35(7): 13-19

References

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