Research on the scale development of Core knowledgein the Process of Service Innovation for Manufacturing Enterprises

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Science Research Management ›› 2014, Vol. 35 ›› Issue (12) : 145-152.

Yu Weizhen^1,3, Li Wenjie^1,3, Huang Qiubo^2,3

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Abstract

Knowledge resources have already become the key elements of service innovation for manufacturing enterprises. Now, service innovation theory and practice focus on how to search and acquire core knowledge accurately. Firstly, the paper clarifies the connotation of the core knowledge of service innovation based on the previous research. The paper also identifies that the core knowledge is marketing knowledge, which should be reconceptualized under four dimensions measurement model. Then, the paper developes and examines the scale for marketing knowledge by taking the manufacturing enterprises as research object. The empirical result shows that the scale has nice reliability level, single dimension reliability and validity. Finally, the paper shows the scale' s application in the service innovation process.

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service innovation / marketing knowledge / scale development / empirical study

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Yu Weizhen, Li Wenjie, Huang Qiubo. Research on the scale development of Core knowledgein the Process of Service Innovation for Manufacturing Enterprises[J]. Science Research Management. 2014, 35(12): 145-152

References

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