Study on factors influencing continuance intention of academic bloggers

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Science Research Management ›› 2014, Vol. 35 ›› Issue (10) : 121-127.

Wang Weijun¹, Gan Chunmei²

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Abstract

Through integrating experiential value into expectation-confirmation of IS continuance (ECT-IS) model, this paper put forward the expanded ECT-IS model and aimed to identify factors that affect continuance intention of academic bloggers. Data were collected from Sciencenet.cn using an online questionnaire. The results indicated that, ECT-IS model is suitable for the context of academic blog. In addition, four dimensions of experiential value have different positive effects on satisfaction, i.e. satisfaction is strongly influenced by consumer return on investment, followed by enjoyment and excellent service; while aesthetics does not appear to impact satisfaction.

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academic blog / continuance intention / influencing factor / expectation-confirmation theory / experiential value / satisfaction

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Wang Weijun, Gan Chunmei. Study on factors influencing continuance intention of academic bloggers[J]. Science Research Management. 2014, 35(10): 121-127

References

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