A study of institutional pressures' influence on corporate social responsibility: an organizational legitimacy perspective

Shen Qi Taisong; Ge Xiaochun; Song Chengcheng

Science Research Management ›› 2014, Vol. 35 ›› Issue (1) : 122-129.

Shen Qi Taisong¹, Ge Xiaochun², Song Chengcheng³

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Abstract

Concerning the divergent views on the relationship between the corporate social performance (CSP) and the corporate financial performance (CFP), this study discusses the question of the driving mechanism of the corporate social responsibility (CSR) based on the perspective of organizational legitimacy, and constructs the theoretical model of "institutional pressures-social strategic response-corporate social performance". Through theoretical and empirical analysis, the authors find that the regulative, normative and cognitive pressures have significant positive influences on social strategic response, but the significant positive influence on the CSP could only be found on the regulative pressure. However, social strategic response has significant positive influence on the CSP, which plays as an important role between the external institutional pressures and the CSP. Finally, the authors discuss the theoretical and managerial implications of this study.

Key words

regulative pressure / normative pressure / cognitive pressure / social strategic response / corporate social performance

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Shen Qi Taisong, Ge Xiaochun, Song Chengcheng. A study of institutional pressures' influence on corporate social responsibility: an organizational legitimacy perspective[J]. Science Research Management. 2014, 35(1): 122-129

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