Organizational creativity and organizational innovation performance—Moderating Role of Strategic Orientation

Liu Chao; Liu Xinmei; Li Muhan

Science Research Management ›› 2013, Vol. 34 ›› Issue (11) : 95-102.

Liu Chao, Liu Xinmei, Li Muhan

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Abstract

As the prerequisite and knowledge base for the organizational innovation, the organizational creativity affects the organization's innovational performance. Based on the Creativity & Innovation theory and the strategic orientation theory, the paper analyzes the relationship between the organizational creativity and the organizational innovational performance, and then tests the moderating effect of the strategic orientation (including the market orientation and the entrepreneurial orientation) on this relationship. Through an empirical research based on the data collected from 269 Chinese firms, it is found out that the organizational creativity is positively related to the organizational innovation performance, and the entrepreneurial orientation enhances the relationship between the organizational creativity and the organizational innovation performance.

Key words

organizational creativity / organizational innovation performance / strategic orientation / market orientation / entrepreneurial orientation

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Liu Chao, Liu Xinmei, Li Muhan. Organizational creativity and organizational innovation performance—Moderating Role of Strategic Orientation[J]. Science Research Management. 2013, 34(11): 95-102

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