Organizational creativity and organizational innovation performance—Moderating Role of Strategic Orientation

Abstract

Abstract: As the prerequisite and knowledge base for the organizational innovation, the organizational creativity affects the organization's innovational performance. Based on the Creativity & Innovation theory and the strategic orientation theory, the paper analyzes the relationship between the organizational creativity and the organizational innovational performance, and then tests the moderating effect of the strategic orientation (including the market orientation and the entrepreneurial orientation) on this relationship. Through an empirical research based on the data collected from 269 Chinese firms, it is found out that the organizational creativity is positively related to the organizational innovation performance, and the entrepreneurial orientation enhances the relationship between the organizational creativity and the organizational innovation performance.

Key words: organizational creativity, organizational innovation performance, strategic orientation, market orientation, entrepreneurial orientation

CLC Number:

F276.6

Liu Chao, Liu Xinmei, Li Muhan. Organizational creativity and organizational innovation performance—Moderating Role of Strategic Orientation[J]. Science Research Management, 2013, 34(11): 95-102.

References

[1] Amabile,T. M., Conti, R., Coon, H., Lazenby, J., & Herron,M.. Assessing the work environment for creativity[J].Academy of Management Journal.1996, 39:1154-1184.
[2] Sadi,MA,&Ali H. Barriers to organizational creativity[J].Journal of Management Development. 2008,27:574-599.
[3] Eisenberger, R., & Rhoades, L.. Incremental effects of reward on creativity[J].Journal of Personality and Social Psychology.2001, 81: 728-741.
[4] Atuahene-Gima K., Anthony Ko. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation[J].Organization Science.2001,12: 54-74.
[5] H Liao, D Liu,& Loi,R.. Looking at Both Sides of the Social Exchange Coin: A Social Cognitive Perspective on the Joint Effects of Relationship Quality and Differentiation on Creativity[J].The Academy of Management Journal.2010,53:1090-1109.
[6] Gilson, L. L., & Shalley, C. E.. A little creativity goes a long way: An examination of teams' engagement in the creative process[J].Journal of Management.2004, 30:453-470.
[7] Yang Q., Wang L., Peng J.. The apprehension of implement: Moderating effect of the thinking manner Zhong Yong on relationship of creativity ability and innovation behavior[J].International Journal of Psychology.2008,43:705-715.
[8] Yao X., Wang L.. Shyness influence the relationship between employee's creativity and their innovation behaviors[J].International Journal of Psychology.2008,43:715-725.
[9] Gumusluoglu L.& Ilsev A. Transformational leadership, creativity, and organizational innovation[J].Journal of Business Research.2007,62:461-473.
[10] A. Baron R. & Tang JT. The role of entrepreneurs in firm-level innovation: Joint effects of positive affect, creativity, and environmental dynamism[J].Journal of Business Venturing.2009,26:49-60.
[11] Sohn, SY, Jung, CS. Effect of Creativity on Innovation: Do Creativity Initiatives Have Significant Impact on Innovative Performance in Korean Firms?[J].Creativity Research Journal.2010,22:320-328.
[12] Chen,CJ,&Yeh, YC. Creativity Mechansm Knowledge Management Capacity, and Innovation Performance.IEEE International Engineering Management Conference.2007,1-16.
[13] Woodman,RW., Sawyer,JE, & Griffin,RW. Toward a Theory of Organizational Creativity[J].Academy of Management Review.1993.18:293-321.
[14] Peterson,R.T. Small Business Adoption of the Marketing Concept vs other Business Strategies[J].Journal of Small Business Management.1989,27:38-46.
[15] Wang Longwei(王龙伟),Li Yuan(李垣),Xie En(谢恩). The impact of strategic orientation on the selection of alliance modes(企业战略导向影响联盟方式选择的实证研究)[J].Science Research Management(科研管理).2011,32:52-59.
[16] Sutton,R.I.Weird Ideas That Works[M].NewYork: The Free Press,2002:177-199.
[17] Narver JC,Slater FS.The Effect of a Market Orientation on Business Profitability[J].Journal of Marketing.1990,54:20-35.
[18] Miller D.The correlates of entrepreneurship in three types offirms[J].Management Science.1983,29(7): 770-791.
[19] Jaworski B.J,Kohli AK.Market Orientation: Antecedents and Consequences[J].Journal of Marketing.1993,57(7):53-70.
[20] Reitzig M. Is Your Company Choosing the Best Innovation Ideas?[J].Sloan Management Review.2011,52:46-53.
[21] Child, D. 1972. Organization structure, environments and performance: The role of strategic choice. Sociology 6,1-22.
[22] Lee,H., &Choi,B.. Knowledge Management Enablers, Processes, and Organizational Performance:An Integration and Empirical Examination[J].Journal of Management Information Systems.2003,20:101-111.
[23] Narver, J, &Slater, S. The effect of a market orientation on business profitability[J].The Journal of Marketing.1990, 54 (4): 20-35.
[24] Lumpkin GT, Dess G.Clarifying the entrepreneurial orientation construct and linking it to performance[J].Academy of Management Review, 1996, 21(1): 135-172
[25] Lumpkin GT, Dess G. Linking two dimensions entrepreneurial orientation to firm performance: the moderating role of environment and industry life cycle[J].Journal of Business Venturing, 2001, 16: 429-451.
[26] Kwaku Atuahene-Gima, Differential Potency of Factors Affecting Innovation Performance in Manufacturing and Services Firms in Australia[J].J PROD INNOV MANAG.1996, 13:35-52.
[27] Gong, Y., Huang, JC, Farh, JL. Employee Learning Orientation, Transformational Leadership, and Employee Creativity: The Mediating Role of Employee Creative Self-Efficacy[J].The Academy of Management Journal.2009,52(4):765-778.