A study on the ecosystem of cluster brands in strategic emerging industries

Abstract

Abstract: To construct the ecosystem of cluster brand in strategic emerging industries is beneficial for the local government and enterprises to establish and develop cluster brand in strategic emerging industries. This paper, with progressive application of literature review, focus group interview and empirical study, constructs an ecosystem of cluster brands in strategic emerging industries, consisting of 8 categories and 33 key constituents, and then tests and verifies the relations among those constituents. The result shows that the macro-environment constituents, industry constituents, resource constituents and supportive constituents have a positive influence on the cluster constituents; the macro-environment constituents, industry constituents and cluster constituents have a positive influence on the enterprise constituents; the enterprise constituents have a positive influence on the market constituents; and the competitor constituents have a negative influence on the enterprise constituents.

Key words: strategic emerging industries, cluster brand, brand ecosystem

CLC Number:

F062.9

Wang Qiwan, Wang Xingyuan. A study on the ecosystem of cluster brands in strategic emerging industries[J]. Science Research Management, 2013, 34(10): 153-160.

References

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