Abstract: Starting with the effect of entrepreneur awareness of patent rights on enterprise economics, the survey data of patent rights in Zhejiang Province is utilized, the entrepreneur awareness of patent rights, especially the effective patent awareness in the form of dummy variables is introduced into the economic regression model, and the impact of entrepreneur awareness of patent rights on their economics is empirically studied. The result shows that the entrepreneurs in Zhejiang Province have the higher awareness of patent right as a whole, however effective patent awareness stimulating entrepreneur economics is not big enough. In response to the existent problem, the countermeasures and suggestions from the perspective of the government and enterprises are given by means of the analysis on the policy factors of the entrepreneur patent awareness in different areas.

Key words: patent right, awareness, economics