The relationship among external business environment, green business strategy,and competitive advantage by taking environmental performance as a moderator

Cheng Cong; Xie Hongming

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Science Research Management ›› 2012, Vol. 33 ›› Issue (11) : 129-136.

The relationship among external business environment, green business strategy,and competitive advantage by taking environmental performance as a moderator

Cheng Cong, Xie Hongming

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Abstract

The prior literatures have rarely combined the external business environment with green business strategy, when they researched the impact of green business strategy implementing by enterprises on the improvement of competitive advantage, and they also ignored the moderative effect caused by the environmental performance between green business strategy and competitive advantage. By taking the environmental performance as a moderator, a theoretical model of the external business environment, green business strategy, and competitive advantage is built, and the empirical research is conducted by combining the questionnaire survey of 89 chemical printing and dyeing enterprises in Shaoxing, Zhejiang Province and Wujiang, Jiangsu Province. The results show that (1) external business environment has a significant positive effect on both green business strategy and competitive advantage; (2) environmental performance plays a significant positive moderative role between green business strategy and competitive advantage. It becomes clear that the impact due to both external business environment and environmental performance on competitive advantage while enterprises implement green business strategy; and the fact further perfects the results of the previous studies; meanwhile, it provides some recommendations for China’s enterprises to rightly carry out green business strategy.

Key words

external business environment / green business strategy / competitive advantage / environmental performance

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Cheng Cong, Xie Hongming. The relationship among external business environment, green business strategy,and competitive advantage by taking environmental performance as a moderator[J]. Science Research Management. 2012, 33(11): 129-136

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