The affect mechanism of creative self-efficacy on employees' creative behavior

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Science Research Management ›› 2011, Vol. 32 ›› Issue (9) : 63-73.

Gu Yuandong¹, Peng Jisheng²

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Abstract

The affect mechanism of creative self-efficacy on employees' creative behavior is a new angle to answer the question "how to stimulate employees' creative behavior". Based on social cognitive theory, an empirical model involving the affect mechanism of creative self-efficacy on employees' creative behavior is built through achievement motivation and job involvement. Large sample survey methods are used and 478 valid questionnaires are colected. The theoretical hypotheses are tested based on these data.The empirical results indicate that the creative self-efficacy not only directly affect employees' creative behavior, but also indirectly affect employees' creative behavior through achievement motivation and job involvement's mediate processes. It is original study under Chinese cultural context and reveals the "black box" that creative self-efficacy affect on employees' creative behavior first time.

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creative self-efficacy / employees' creative behavior / achievement motivation / Job involvement

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Gu Yuandong, Peng Jisheng. The affect mechanism of creative self-efficacy on employees' creative behavior[J]. Science Research Management. 2011, 32(9): 63-73

References

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