The evolution pattern and dynamic mechanism of product platform

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Science Research Management ›› 2011, Vol. 32 ›› Issue (9) : 117-124.

Wang Haolun, Hou Liang, Zou Yi

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Abstract

With a massive customization, modularization has become the mainstream patterns of product development and production. The innovation of product platform has become a bottleneck for the enhancement of enterprises' independent innovation ability. To master the development law and dynamic mechanism of product platform is the premise and foundation for enterprises to implement product platform innovation. Through cases study of milling machine ,wheel loaders of XGMA, and NOKIA mobile phones,three types of product platform evolution models are proposed based on the level of massive customization. Then the internal and external motives of the product platform evolution are analyzed and the suitability relationship between motives is investigated, as well as the deviation caused by the unsuitability relationship between motives is mentioned, the contradiction of product platform induced by deviation is also discussed. In the end, the formation mechanism of product platform internal innovation and driven model of product platform evolution are put forward.

Key words

modular product platform / product platform evolution / internal and external motives / innovation mechanism

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Wang Haolun, Hou Liang, Zou Yi. The evolution pattern and dynamic mechanism of product platform[J]. Science Research Management. 2011, 32(9): 117-124

References

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