Strategic orientations and product innovation performance of Chinese enterprises: A comparison between the firms in high-tech and low-tech industries

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Science Research Management ›› 2011, Vol. 32 ›› Issue (12) : 1-8,16.

Xue Lei, Yang Yan, Zhu Hengyuan

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Abstract

Based on the survey data from 522 Chinese Enterprises, the influence of different strategic orientations on new product innovation performance in different technology intensive industries is explored. The main findings include (1)both customer orientation and technology orientation have a significant effect on the firms' new product performance; (2)in high-tech industries, while firms are more customer-orientated than technology-orientated, the effect of customer orientation and technology orientation on firms' new product shows no significant difference; (3)in low-tech industries, firms are also more customer-orientated than technology-orientated, however, technology orientation has the stronger effect on new product innovation performance than that for customer orientation. The limitation and managerial implementation of current research are also discussed.

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strategic orientation / product innovation / high-tech industry / comparitive research

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Xue Lei, Yang Yan, Zhu Hengyuan. Strategic orientations and product innovation performance of Chinese enterprises: A comparison between the firms in high-tech and low-tech industries[J]. Science Research Management. 2011, 32(12): 1-8,16

References

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