Abstract： As the 3G era coming, the competition becomes intense in the mobile communication industry, the presenting new products timely and efficiently has become a driving force of long-term competitive advantage between enterprises. Firstly, the characteristics of mobile communication products are in-depth analyzed, and a set of evaluation model for new products is designed. Then the specific weight is confirmed by Analytic Hierarchy Process (AHP), the model is applied and verified by examples and explained in detail. The results show that the evaluation model can evaluate the quality of innovation quite accurately for new products in mobile communication industry.