ATRA model for the employees’ knowledge sharing behavior



Huang Fang, Ma Jianhong, Huo Rongmian, Xu Meiling

Science Research Management ›› 2010, Vol. 31 ›› Issue (3) : 120-126.

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PDF(1140 KB)
Science Research Management ›› 2010, Vol. 31 ›› Issue (3) : 120-126.

ATRA model for the employees’ knowledge sharing behavior

  • Huang Fang, Ma Jianhong, Huo Rongmian, Xu Meiling
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Abstract

Abstract: Based on a Theory of Reasoned Action(TRA), a TRA model is constructed to examine the driving variables which systemically motivate employees’ knowledge sharing behavior. A structure equation model was used to analyze the data from 125 questionnaires and the results proved that: (1)the TRA model was a suitable structure to explain knowledge sharing behavior; (2)positive attitudes and subjective norms for knowledge sharing significantly impact the individual’s knowledge sharing behavior; (3)the impact of subjective norms was partly mediated by attitudes; (4)rewards, relationships, and expectant benefits significantly impacted the attitudes toward knowledge sharing; and (5)achievement and reciprocal responsibility significantly impacted the subjective norms for knowledging sharing. All these results provided a system perspective to improving the knowledge management policy in the organizations.

Key words

knowledge sharing behavior / attitude / subjective norm / TRA / knowledge management

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Huang Fang, Ma Jianhong, Huo Rongmian, Xu Meiling.
ATRA model for the employees’ knowledge sharing behavior[J]. Science Research Management. 2010, 31(3): 120-126
PDF(1140 KB)

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