Abstract: Abstract: Based on the development conception of agricultural industrialization and brand establishment in China, the industrial organization network model of brand agriculture has been general described, its core content is to establish a universal intermediary industrial service network between individual peasant and brand market, analysis the inner logic of modern agriculture transformation which organization structure changes from the networking to the integration, even virtualization. Secondly, the modularity of organization operation that include capital flow, logistics, knowledge flow, and brand value flow is designed, also the integrated information management platform is constructed based on the Web in order to satisfy online service, real-time management, cooperative increment, and implement the virtual value net model supported by the completed information.

Key words: brand agriculture, industrial organization, optimization, modularity, universal intermediary