Cognitive map used as an idea digging tool and its application 
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Cognitive map used as an idea digging tool and its application

Ni Xudong, Zhang Gang

Science Research Management ›› 2008, Vol. 29 ›› Issue (4) : 19-27.

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Science Research Management ›› 2008, Vol. 29 ›› Issue (4) : 19-27.

Cognitive map used as an idea digging tool and its application

Ni Xudong, Zhang Gang

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Abstract

Cognitive map is a tool representing subject idea, which is used widely in the decision analysis and strategic management. The meaning, characters, functions, mapping and analyzing method of cognitive map are introduced. A company is chosen to apply cognitive map as a case study.