Current progresses and future directions of research on customer equity

Xu Weiqing

Science Research Management ›› 2008, Vol. 29 ›› Issue (2) : 172-178.

PDF(1690 KB)
PDF(1690 KB)
Science Research Management ›› 2008, Vol. 29 ›› Issue (2) : 172-178.

Current progresses and future directions of research on customer equity

  • Xu Weiqing
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Abstract

    The research on the customer equity that is the strategic asset of enterprises becomes the focal point increasingly in the field of marketing management. The fundamental theories related to the customer equity are analyzed and the key models are discussed. Furthemore, the progresses of current researches are summarized and the directions of future researches are proposed.  

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customer equity / research progress / research direction

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Xu Weiqing

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Current progresses and future directions of research on customer equity[J]. Science Research Management. 2008, 29(2): 172-178
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