Abstract: In order to find out the right products which consumers need at the stage of new products development, enterprises should provided require information to the organizations and departments early in the process and let them know to decrease the failure rate after new product starts a development. Through the issuance of questionnaires, a regression model is made; the interaction of customer and the capacity of market knowledge impact on the successful commercialization are analyzed. The study found that at the process of product development phase the higher degree of cooperation and interaction with customers, the more positive impact on the successful commercialization, and the capacity of market knowledge demonstrates the same impact.

Key words: customer interaction, capacity of market knowledge, degree of successful commercialization, stage of products development