Science Research Management ›› 2007, Vol. 28 ›› Issue (5): 36-40.

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Service innovation support platform in production-distribution enterprisesand its operational principle

Yu Youping, Cai Shuqin, Liu Zhigao, Liang Kaichun   

  1. School of Management, Huazhong University of Science & Technology, Wuhan 430074, China
  • Received:2005-12-08 Online:2007-09-24 Published:2011-05-16

Abstract: The requirements, processes, and characters of the service innovation in production-distribution enterprises are analyzed, the customer service innovation support platform based on the platform method is proposed. Its operational principle and application methods are examined; the product platform and service platform are compared. Finally, an example of its application and some issues that should be urgently studied are given.

Key words: production-distribution enterprise, customer service innovation, platform method, support platform

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