Science Research Management ›› 2007, Vol. 28 ›› Issue (4): 55-59,80.

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A network integrated model for new product development

Dai Debao1, Zhao Min2, Chen Rongqiu3   

  1. 1. School of International Business and Management, Shanghai University, Shanghai 201800, China;

    2. school of Accountancy, Shanghai University of Finance & Economics, Shanghai 200433, China;

    3. School of management Chenrongqiu, Huazhong University of Science and Technology, Wuhan 430074, China
  • Received:2006-02-27 Online:2007-07-24 Published:2011-05-16

Abstract: Based on the basic process of new product development and the thought of the "stage-gate", a new network integrated model for new product development is designed. Structured by the three tiers of interaction with customers, development process, and databases set, this model not only takes on the application of the modern technology of computer, telecommunication network and database, but also reflects the ideal of centring on the customers, and the comprehensive utilization of the resources for new product development. This model can improve the process of new product development and shrink the cycle of new product development.

Key words: new product development, network integrated model, stage-gate model

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