Research of application of revenue management in civil airline

Gao Qiang, Zhu Jing-fu, Lan Bo-xiong

Science Research Management ›› 2006, Vol. 27 ›› Issue (6) : 125-129.

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PDF(965 KB)
Science Research Management ›› 2006, Vol. 27 ›› Issue (6) : 125-129.

Research of application of revenue management in civil airline

  • Gao Qiang1, Zhu Jing-fu1, Lan Bo-xiong2
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Abstract

Revenue management is an important tool to improve revenue level, which idea has been widely accepted by Chinese airline industry. Many companies in China have run revenue management system, but the system has not taken effective at all. In this paper, we firstly analyse the characteristics of airline market in China, then construct play game model to research the seat inventory problem of airline revenue management in competition condition, and analyse the factors to seat inventory control.

Key words

revenue management / seat inventory control / game theory / airline market

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Gao Qiang, Zhu Jing-fu, Lan Bo-xiong. Research of application of revenue management in civil airline[J]. Science Research Management. 2006, 27(6): 125-129
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