数字孪生搭建了现实和虚拟世界的桥梁,被广泛运用于制造企业生产服务中。然而,数字孪生推动制造企业形成新价值场景的过程还有待探索。本研究基于嵌入性理论,采用探索性的双案例研究方法,归纳案例企业明珞和美的楼宇科技在智能制造和智慧建筑领域的实践智慧,探讨数字孪生拓展制造企业价值场景的模式和机制。研究发现:第一,数字孪生拓展制造企业价值场景的基本逻辑包括要素构成和空间交互,其中,资产、人、数字孪生体构成三大要素,分别映射在物理空间、社会关系和数字空间中。第二,数字技术拓展制造企业价值场景的模式可以总结为流程式拓展和并列式拓展,流程式拓展以明珞为代表,核心逻辑为基于产线和生产流程将三大要素嵌入虚拟世界,拓展产品的生命周期的价值场景。第三,并列式拓展以美的楼宇科技为代表,核心逻辑为基于建筑将三大要素映射到虚拟世界,抽象出交通流、信息流、体验流和能源流等,拓宽工业边界。本文丰富了数字创新、场景创造和嵌入性理论相关研究,为制造企业进行数字化转型提供了理论和实践参考。

Digital twins build a bridge between the real and virtual worlds and are widely used in manufacturing enterprises' production services. However, it remains underexplored how digital twins drive the creation of new value scenarios within these enterprises. This study, grounded in the embeddedness theory, employed an exploratory dual case study approach to distill the practical insights of Mino and Midea Building Technologies in the domains of intelligent manufacturing and smart buildings. The study found that: first, expanding value scenarios through digital twins relies on a fundamental logic that includes the composition of elements—assets, people and digital twins—mapped to physical space, social relations, and digital space, and their interactions. Second, two primary expansion models are identified: the process-based model and the parallel model. In the process-based model, exemplified by Mino, elements are embedded into the virtual world through production lines and processes, extending the value activities of the production line and the product lifecycle. Third, the parallel expansion, represented by Midea Building Technologies, centers on the core logic of mapping three key elements into the virtual world based on buildings, abstracting traffic flow, information flow, experience flow, energy flow, and others, thereby broadening the industrial boundaries. This study will enrich research on digital innovation, scenario creation, and embeddedness theory, and offer theoretical and practical references for the digital transformation of manufacturing enterprises.