数字化认同对商业模式创新的影响研究

王炳成, 宰飞飞, 宋菲

科研管理 ›› 2025, Vol. 46 ›› Issue (1) : 44-53.

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科研管理 ›› 2025, Vol. 46 ›› Issue (1) : 44-53. DOI: 10.19571/j.cnki.1000-2995.2025.01.005  CSTR: 32148.14.kygl.2025.01.005

数字化认同对商业模式创新的影响研究

作者信息 +

Research on the impact of digital identity on business model innovation

Author information +
文章历史 +

摘要

数字经济时代,员工的数字化认同对企业数字化变革起到重要的推动作用,但员工数字化认同如何影响商业模式创新还缺乏深入的研究。本研究基于社会认同理论,引入角色外行为与平台型领导两个变量,构建了一个有调节的中介模型,并运用潜调节结构方程(LMS)方法,对模型进行了检验。研究发现:(1)员工的数字化认同对商业模式创新具有显著的正向影响;(2)角色外行为在数字化认同与商业模式创新之间发挥着中介作用;(3)平台型领导不仅会强化数字化认同与角色外行为间的关系,还会强化数字化认同通过角色外行为影响商业模式创新的中介效应。研究结果丰富了数字时代人力资源与创新管理的理论研究,揭示了数字化认同影响商业模式创新的中介机制与边界条件,从微观视角为数字化转型企业实现商业模式创新提供了理论参考和实践建议。

Abstract

In the era of digital economy, employees' digital identity plays an important driving role in the digital transformation of enterprises, but there is still a lack of in-depth research on how employees' digital identity affects business model innovation. This study, based on the social identity theory, introduced two variables of extra-role behavior and platform-type leadership, constructed a moderated mediation model, and used the latent moderation structural equation (LMS) method to test the model. The research found that: (1) employees' digital identity has a significant positive impact on business model innovation; (2) External behavior plays a mediating role between digital identity and business model innovation; and (3) Platform-type leadership not only strengthens the relationship between digital identity and extra-role behavior, but also enhances the mediating effect of digital identity on business model innovation through extra-role behavior. The research results have enriched the theoretical research on human resources and innovation management in the digital age, revealed the intermediary mechanism and boundary conditions of digital identity affecting business model innovation, and will provide theoretical references and practical suggestions for digital transformation enterprises to achieve business model innovation from a micro perspective.

关键词

数字化认同 / 角色外行为 / 平台型领导 / 商业模式创新

Key words

digital identity / extra-role behavior / platform-type leadership / business model innovation

引用本文

导出引用
王炳成, 宰飞飞, 宋菲. 数字化认同对商业模式创新的影响研究[J]. 科研管理. 2025, 46(1): 44-53 https://doi.org/10.19571/j.cnki.1000-2995.2025.01.005
Wang Bingcheng, Zai Feifei, Song Fei. Research on the impact of digital identity on business model innovation[J]. Science Research Management. 2025, 46(1): 44-53 https://doi.org/10.19571/j.cnki.1000-2995.2025.01.005
中图分类号: F270.7   

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摘要
近年来, 资质过剩作为一种特殊的个人-环境不匹配现象, 引发了较多学者的关注, 但相关研究结论尚有争议。对包含383项独立研究、945个效应值及575061个研究样本的321篇文献开展元分析:(1)直接效应检验表明, 资质过剩感与消极情绪(愤怒、无聊)显著正相关, 与积极自我概念(自尊、自我效能感)的相关性不显著; 在个体绩效方面, 资质过剩感与消极角色外行为(反生产行为、离职)显著正相关, 与积极角色外行为(创新、组织公民行为等)和任务绩效的相关性不显著。(2) 结构方程模型元分析表明, 资质过剩感能够通过增强消极情绪, 进而增加消极角色外行为、减少积极角色外行为和任务绩效; 能够通过增强积极自我概念, 进而增加积极角色外行为和任务绩效、减少消极角色外行为; (3)集体主义文化倾向在资质过剩感通过情绪-认知加工系统影响个体绩效的过程中发挥调节作用, 在高集体主义文化情境中, 资质过剩感对消极情绪的负向影响较弱, 且能对积极自我概念产生正向影响; 在低集体主义文化情境中, 资质过剩感对消极情绪的负向影响较强, 且能对积极自我概念产生负向影响。(4)资质过剩感与个人-工作匹配相关性较强, 与个人-组织匹配相关性较弱; 与二者相比, 资质过剩感对压力感、离职的预测效果最强。研究结果有助于理解资质过剩感对个体绩效的复杂作用机制和边界条件, 并为组织如何管理资质过剩员工提供参考。
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With increasingly fierce competition in the labor market, a growing number of employees have to work on jobs for which they may perceive themselves overqualified. Such employees usually possess capabilities that enable them to perform their job tasks without much difficulties, while the perceptions of overqualification, or perceived overqualification (POQ), may play a complex role in shaping their attitudes and behaviors. Thus, the issue of overqualification has drawn a great deal of attention in the field of human resources management and organizational behavior. However, there are many unsolved theoretical issues.
We aim to understand the influence of POQ on individual performance, and the affective and cognitive mediating mechanisms. In doing so, we investigated a set of potential mediators based on competing theories including self-regulation theory, equity theory, relative deprivation theory, person-environment fit theory and role theory. We meta-analyzed both English and Chinese primary studies on this topic. Studies were identified with key words including “Overqualification”, “Overqualified”, “Underemployment”, etc., in English datasets including APA PsycINFO, ProQuest (Dissertation), Emerald, JSTOR, Web of Science, and Chinese databases of CNKI and CSSCI from the first available date until September, 2020. Selection criteria included: (1) studies must contain POQ as a variable, (2) correlations and sample sizes were reported in the study, (3) only one study with the most complete number of variables will be analyzed if the same sample was used in different studies, and (4) the published data shall be superior to the unpublished dissertation. We finally analyzed 945 effect sizes from 383 independent samples (N = 575, 061) in 321 articles.
Our research contained three steps. In the first step, we estimated the main effects of POQ on variables including negative emotions (i.e. job boredom and anger), self-concepts (i.e. self-esteem and self-efficacy), negative behaviors (i.e. turnover, counterproductive work behavior (CWB), positive extra-role behaviors (i.e. organizational citizenship behavior (OCB), knowledge sharing, creativity, voice, and job crafting) and task performance with the Hunter-Schmidt meta-analytic method. Thereafter, based on the different perspectives and the self-regulatory theory, we scrutinized potential mediators (i.e. negative emotions and positive self-concepts between POQ and negative extra-role behaviors (i.e. CWB and turnover), POQ and positive extra-role behaviors (i.e. OCB, knowledge sharing, creativity, voice, and job crafting), as well as POQ and task performance via meta-structural equation modelling (meta-SEM). We also tested whether collectivism played a moderating role in those relationships.
The first step of our analysis showed that POQ exerted significant positive effects on negative emotions (i.e. job boredom, anger), specific self-efficacy (e.g. role-breadth self-efficacy, knowledge self-efficacy, voice self- efficacy, etc.), turnover intentions and CWB, while having significant negative effects on organization-based esteem (OBSE). Meanwhile, the relationships between POQ and the other outcomes including general positive self-concepts (i.e. general self-esteem and general self-efficacy), positive extra-role behaviors (OCB, knowledge sharing, voice, creativity, job crafting and general proactive behaviors) and task performance were not significant.
Furthermore, we explored affective and cognitive mechanisms of POQ and negative and positive extra-role behaviors in meta-SEM. Our analyses showed that POQ had positive direct effects on both negative extra-role behaviors (i.e. CWB, turnover), positive extra-role behaviors (i.e. OCB, knowledge sharing, creativity, voice, and job crafting) and task performance, and negative emotions and positive self-concepts were positively affected by POQ. Besides, the direct effects of negative emotions on negative extra-role behaviors were significantly positive, and those of positive extra-role behaviors and of task performance were significantly negative; the direct effects of positive self-concepts on positive extra-role behaviors and of task performance were significantly positive, and those of negative extra-role behaviors were significantly negative. These findings suggested that employees with high levels of POQ felt negative emotions and positive self-concepts, and undertook both negative and positive behaviors to cope with POQ.
Then, we divided all the independent samples into two parts according to the degree of cultural collectivism of countries and regions in which those studies were conducted. Then, we compared three sets of meta-SEM analyses in model 1 (with all the samples), model 2 (with samples from areas of high collectivism) and model 3 (samples from areas of low collectivism). The results of meta-SEM demonstrated that POQ had indirect effects on negative extra-role behaviors (i.e. CWB, turnover) through negative emotions (i.e. job boredom, anger) in all the three models, indicating that affective mechanisms represent a robust explanatory power of POQ’s influences. By contrast, positive self-concepts (i.e. self-esteem and self-efficacy) served as a positive mediator between POQ and positive extra-role behaviors (i.e. OCB, knowledge sharing, creativity, voice, and job crafting) as well as between POQ and task performance only in the samples collected from collectivistic areas; in the cultural context of low-collectivism or high individualism, POQ were found to exert a significant, negative impact on positive self-concepts, and the latter can impact positive extra-role behaviors and task performance significantly. These findings demonstrated that collectivistic culture may restrict the applicability of cognitive resources on explaining the mechanism from POQ to positive extra-role behaviors and task performance. Therefore, we concluded that the social comparing perspective accounts for the processes that POQ come into effect, whereas self-regulation theory may not be a reliable explanation of the influence of POQ on employees without moderating variables taken into consideration.
Last but not the least, we conducted an explorative analysis to identify the correlations between POQ, person-job fit (PJ fit) and person-organization fit (PO fit), as well as their effect sizes on some important psychological and behavioral outcomes including job satisfaction, organizational commitment, strain, CWB, turnover, creativity, OCB, and task performance. With relative weight analysis, we found that POQ was relatively highly correlated to PJ fit, while weakly correlated to PO fit. POQ can best predict strain and turnover among the three, and thus it is unreasonable to take it as a redundant construct.
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摘要
在心理学和其他社科研究领域, 大量实证文章建立中介效应模型, 以分析自变量对因变量的影响过程和作用机制。检验中介效应最流行的方法是Baron和Kenny的逐步法, 但近年来不断受到批评和质疑, 有人甚至呼吁停止使用其中的依次检验, 改用目前普遍认为比较好的Bootstrap法直接检验系数乘积。本文对相关的议题做了辨析, 并讨论了中介分析中建立因果关系的方法。综合新近的研究成果, 总结出一个中介效应分析流程, 并分别给出显变量和潜变量Mplus程序。最后介绍了中介效应模型的发展。
WEN Zhonglin, YE Baojuan. Analyses of mediating effects: The development of methods and models[J]. Advances in Psychological Science, 2014, 22(5): 731-745.
<p>Mediation models are frequently used in the research of psychology and other social science disciplines. Mediation indicates that the effect of an independent variable on a dependent variable is transmitted through a third variable, which is called mediator. In most applied research, Baron and Kenny&rsquo;s (1986) causal steps approach has been used to test mediating effect. In recent years, however, many methodological researchers questioned the rationality of the causal steps approach, and some of them even attempted to stop its use. Firstly, we clarify the queries on the causal steps approach one by one. Secondly, we propose a new procedure to analyze mediating effects. The new procedure is better than any single method that constitutes the procedure in terms of Type I error rate and power. The proposed procedure can be conducted by using observed variables and/or latent variables. Mplus programs are supplied for the procedure with observed variables and/or latent variables. Finally, this article introduces the development of mediation models, such as mediation model of ordinal variables, multilevel mediation, multiple mediation, moderated mediation, and mediated moderation.</p>
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People may identify with multiple entities at work, but how are different foci of identification related and how do they influence extra-role work behaviors? Drawing from social identity theory, our article examines: (a) the potential bidirectional relationship between leader and organizational identification; (b) the mediating role of organizational identification on the relationship between leader identification and organizational citizenship behavior (organization-targeted, OCBO); and (c) the moderating role of collective identity orientation on the indirect relationship between leader identification and OCBO via organizational identification. Cross-lagged analyses of two-time data in two independent studies provided support for identification generalization from leader identification to organizational identification and confirmed the hypothesized mediating role of organizational identification. Our results also confirmed the moderating role of collective identity orientation and showed that the relationship between leader identification and organizational identification was stronger for employees with low collective identity orientation. Support was also provided for moderated mediation. Overall, our findings showcase the importance of examining multiple identifications foci when studying social identification at work, and provide support for spillover effects of lower-order to higher-order identifications.
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刘海曼, 龙建成, 申尊焕. 数字化转型对企业绿色创新的影响研究[J]. 科研管理, 2023, 44(10):22-34.
LIU Haiman, LONG Jiancheng, SHEN Zunhuan. Research on the impact of digital transformation on the green innovation of enterprises[J]. Science Research Management, 2023, 44(10): 22-34.
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邱煜, 伍勇强, 唐曼萍. 数字化转型与企业供应链依赖[J]. 中国软科学, 2023(10):215-224.
QIU Yu, WU Yongqiang, TANG Manping. Digital transformation and enterprises supply chain dependence[J]. China Soft Science, 2023(10): 215-224.
[30]
王才. 制造业数字化转型、组织韧性与企业竞争优势重构[J]. 经济管理, 2023, 45(7):76-93.
WANG Cai. Digital transformation of manufacturing industry, organizational resilience and reconstruction of enterprise' competitive advantage[J]. Business and Management Journal, 2023, 45(7): 76-93.

基金

国家社会科学基金项目:“数字化商业模式创新赋能国有企业改革的路径与对策研究”(23BGL072,2023—2026)

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