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数字化认同对商业模式创新的影响研究
Research on the impact of digital identity on business model innovation
数字经济时代,员工的数字化认同对企业数字化变革起到重要的推动作用,但员工数字化认同如何影响商业模式创新还缺乏深入的研究。本研究基于社会认同理论,引入角色外行为与平台型领导两个变量,构建了一个有调节的中介模型,并运用潜调节结构方程(LMS)方法,对模型进行了检验。研究发现:(1)员工的数字化认同对商业模式创新具有显著的正向影响;(2)角色外行为在数字化认同与商业模式创新之间发挥着中介作用;(3)平台型领导不仅会强化数字化认同与角色外行为间的关系,还会强化数字化认同通过角色外行为影响商业模式创新的中介效应。研究结果丰富了数字时代人力资源与创新管理的理论研究,揭示了数字化认同影响商业模式创新的中介机制与边界条件,从微观视角为数字化转型企业实现商业模式创新提供了理论参考和实践建议。
In the era of digital economy, employees' digital identity plays an important driving role in the digital transformation of enterprises, but there is still a lack of in-depth research on how employees' digital identity affects business model innovation. This study, based on the social identity theory, introduced two variables of extra-role behavior and platform-type leadership, constructed a moderated mediation model, and used the latent moderation structural equation (LMS) method to test the model. The research found that: (1) employees' digital identity has a significant positive impact on business model innovation; (2) External behavior plays a mediating role between digital identity and business model innovation; and (3) Platform-type leadership not only strengthens the relationship between digital identity and extra-role behavior, but also enhances the mediating effect of digital identity on business model innovation through extra-role behavior. The research results have enriched the theoretical research on human resources and innovation management in the digital age, revealed the intermediary mechanism and boundary conditions of digital identity affecting business model innovation, and will provide theoretical references and practical suggestions for digital transformation enterprises to achieve business model innovation from a micro perspective.
数字化认同 / 角色外行为 / 平台型领导 / 商业模式创新
digital identity / extra-role behavior / platform-type leadership / business model innovation
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The era of the platform economy under the background of the Internet has restructured the relationship between people and organizations. It is necessary to fundamentally establish a leadership paradigm and practical approach based on platform metaphors. Based on the analysis of the content of the literature, this article conducted structured interviews with 6 management experts and 21 enterprise managers. After the coding process, 38 questions were summarized. An empirical analysis of 606 valid questionnaires was conducted and the reliability and validity tests were passed. This study developed 22 measurement items of the platform leadership scale and five constituent dimensions which are sharing altruism, interactive collaboration, incubation of maker, self-cultivation, empowerment equality. This study also give connotation of the five constituent dimensions. This study more fully characterizes the behavioral characteristics of platform-based leadership, and makes up for the lack of theoretical scales and dimensions of platform-based leadership research. The identified 5 dimensions and 22 items are systematic, comprehensive, and inherently different. It has compatibility with the platform operation and platform upgrade of enterprises under the background of the Internet and big data, which provides theoretical basis and behavioral guidance for the practice of platform leadership. It is positive for promoting further research on platform leadership effict.
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<p>Mediation models are frequently used in the research of psychology and other social science disciplines. Mediation indicates that the effect of an independent variable on a dependent variable is transmitted through a third variable, which is called mediator. In most applied research, Baron and Kenny’s (1986) causal steps approach has been used to test mediating effect. In recent years, however, many methodological researchers questioned the rationality of the causal steps approach, and some of them even attempted to stop its use. Firstly, we clarify the queries on the causal steps approach one by one. Secondly, we propose a new procedure to analyze mediating effects. The new procedure is better than any single method that constitutes the procedure in terms of Type I error rate and power. The proposed procedure can be conducted by using observed variables and/or latent variables. Mplus programs are supplied for the procedure with observed variables and/or latent variables. Finally, this article introduces the development of mediation models, such as mediation model of ordinal variables, multilevel mediation, multiple mediation, moderated mediation, and mediated moderation.</p>
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People may identify with multiple entities at work, but how are different foci of identification related and how do they influence extra-role work behaviors? Drawing from social identity theory, our article examines: (a) the potential bidirectional relationship between leader and organizational identification; (b) the mediating role of organizational identification on the relationship between leader identification and organizational citizenship behavior (organization-targeted, OCBO); and (c) the moderating role of collective identity orientation on the indirect relationship between leader identification and OCBO via organizational identification. Cross-lagged analyses of two-time data in two independent studies provided support for identification generalization from leader identification to organizational identification and confirmed the hypothesized mediating role of organizational identification. Our results also confirmed the moderating role of collective identity orientation and showed that the relationship between leader identification and organizational identification was stronger for employees with low collective identity orientation. Support was also provided for moderated mediation. Overall, our findings showcase the importance of examining multiple identifications foci when studying social identification at work, and provide support for spillover effects of lower-order to higher-order identifications.
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