科研管理

科研管理 ›› 2024, Vol. 45 ›› Issue (12): 111-121.DOI: 10.19571/j.cnki.1000-2995.2024.12.012

• 论文 • 上一篇    下一篇

数字平台下技术创业企业商业模式创新的演化博弈分析

丁小洲1,2，郭韬3,4，王搏远3,5，魏仕鹏3,6   

  1. 1.燕山大学 经济管理学院，河北 秦皇岛066004；
    2.燕山大学 创新与创业研究中心，河北 秦皇岛066004；
    3.哈尔滨工程大学 经济管理学院，黑龙江 哈尔滨150001；
    4.哈尔滨工程大学 黑龙江区域创新驱动发展研究中心，黑龙江 哈尔滨150001；
    5.江海证券有限公司，黑龙江 哈尔滨150023；
    6.国家税务总局喀喇沁旗税务局，内蒙古 赤峰024400
  • 收稿日期:2023-09-04 修回日期:2024-10-07 出版日期:2024-12-20 发布日期:2024-12-06
  • 通讯作者: 郭韬
  • 基金资助:
    国家社会科学基金重点项目：“数字经济背景下技术创业企业商业模式创新驱动机制与实现路径研究”（20AGL009，2020.09—2023.06）；教育部人文社科规划基金青年项目：“数字平台生态系统下创业企业商业模式创新的实现路径及对策研究”（24YJC630035，2024.09—2027.09）；河北省自然科学基金青年项目：“‘专精特新’政策背景下河北省中小企业数字化转型的驱动机制及路径选择研究”（G2023203013，2023.01—2025.12）；河北省高等学校人文社会科学研究青年基金项目：“数字平台生态系统下创业企业迭代创新的微观机理与实现路径研究”（SQ2024215，2024.01—2024.12）。

An evolutionary game analysis of the business model innovation of technology start-ups under the background of digital platform

Ding Xiaozhou1,2, Guo Tao3,4, Wang Boyuan3,5, Wei Shipeng3,6   

  1. 1. School of Economics and Management, Yanshan University, Qinhuangdao 066004, Hebei, China;
    2. Research Center for Innovation and Entrepreneurship, Yanshan University, Qinhuangdao 066004, Hebei, China;
    3. School of Economics and Management, Harbin Engineering University, Harbin 150001, Heilongjiang, China;
    4. Heilongjiang Regional Innovation Driven Development Research Center, Harbin Engineering University, Harbin 150001, Heilongjiang, China;
    5. Jianghai Securities Co., Ltd., Harbin 150023, Heilongjiang, China;
    6. Kalaqin Banner Taxation Bureau of the State Administration of Taxation, Chifeng 024400, Inner Mongolia, China
  • Received:2023-09-04 Revised:2024-10-07 Online:2024-12-20 Published:2024-12-06

摘要：     数智时代下，数字平台是企业突破资源与能力约束实现商业模式创新的重要载体，揭示数字平台下技术创业企业商业模式创新的演化机理具有重要的理论和实践意义。本文基于利益相关者的视角，运用演化博弈理论分析数字平台下技术创业企业商业模式创新的内在机理，构建技术创业企业、顾客及核心供应商在不同策略下的演化博弈模型，并选取典型企业进行实例仿真。研究表明：不同均衡状态下各博弈主体的利益最大化策略选择与其初始策略密切相关；各方参与价值共创的成本、收益、努力程度及供应商奖励和惩罚等参数变化是影响博弈策略选择的关键因素；技术创业企业和顾客初始策略选择的概率与博弈主体策略选择的收敛速度成正比，而核心供应商初始策略选择的概率与博弈主体策略选择成反比。研究结论拓展了价值共创理论的研究视角、丰富了商业模式创新理论的研究内容，为数字平台下技术创业企业进行商业模式创新提供实践启示。

关键词: 数字平台, 商业模式创新, 价值共创, 利益相关者, 演化博弈

Abstract:    In the age of digital intelligence, digital platforms serve as crucial vehicles for enterprises to transcend the constraints of resources and capabilities, thus enabling business model innovation. Uncovering the evolutionary process of business model innovation among technology start-ups within the framework of digital platforms carries significant theoretical and practical importance. From a stakeholder perspective, this paper employed the evolutionary game theory to analyze the intrinsic mechanisms driving business model innovation among technology start-ups on digital platforms. It constructed evolutionary game models for technology start-ups, customers, and core suppliers under different strategies, and selected certain typical enterprises for instance simulation. The research revealed that in different equilibrium states, the benefit maximization strategy choice of each game player is closely related to its initial strategy. Key parameters influencing strategic choices in the game encompass shifts in costs, income, levels of effort, as well as rewards and penalties imposed by core suppliers for value cocreation. Notably, the initial strategy selection probabilities of technology start-ups and customers exhibit a direct proportionality to the convergence rate of the chosen strategies among game participants, whereas the initial strategy selection probability of core suppliers demonstrates an inverse proportionality. These research findings will expand the research horizon of value co-creation theory, enrich the content of business model innovation theory, and provide practical insights for technology start-ups to undertake business model innovation within the context of digital platforms.

Key words: digital platform, business model innovation, value cocreation, stakeholder, evolutionary game