科研管理 ›› 2024, Vol. 45 ›› Issue (12): 150-159.DOI: 10.19571/j.cnki.1000-2995.2024.12.016

• 论文 • 上一篇    下一篇

服务主导逻辑下的商业模式创新研究

韵江,管煜,赵宏园   

  1. 东北财经大学工商管理学院,辽宁 大连116025
  • 收稿日期:2023-03-03 修回日期:2024-09-02 出版日期:2024-12-20 发布日期:2024-12-06
  • 通讯作者: 管煜
  • 基金资助:
    国家社会科学基金重大项目:“高质量发展情境下中国企业的高端化战略变革理论研究”(21&ZD140,2021—2025);国家自然科学基金项目:“数字化转型的‘索洛悖论’微观破解:互补/互动组合视角下的试错机制对战略变革的影响研究”(72072024,2021—2024);国家自然科学基金项目:“联结TMT创造力与战略变革的有效机制:以高阶(特征)和双元(过程)为整合主线的探索”(71672025,2017—2020);辽宁省百千万人才项目:“科技创新项目持续培育与政策绩效研究”(辽人社函〔2020〕78号,2020—2022);东北财经大学博士研究生科研项目:“数字平台新创企业双元创新困境与突破路径研究”(GSY202308,2023—2025)。

Research on the business model innovation under the service-dominated logic

Yun Jiang, Guan Yu, Zhao Hongyuan   

  1. School of Business Administration, Dongbei University of Finance and Economics, Dalian 116025, Liaoning, China
  • Received:2023-03-03 Revised:2024-09-02 Online:2024-12-20 Published:2024-12-06

摘要:    服务主导逻辑驱动的商业模式创新是企业穿越“服务生命周期”,实现持续发展的重要方式。本文聚焦猎聘的持续性服务创新实践,基于资源整合和主体互动框架,开展探索性单案例研究,解析服务主导逻辑下的商业模式创新演化过程,并构建起穿越“服务生命周期”的服务创新模型。研究发现,服务主导逻辑在企业发展不同时期表现出差异化的特征,依次呈现出支持型-合作型-共生型的特征;其次,资源整合与主体互动的协同是服务主导逻辑落实的关键,亦具有阶段性协同演化特征;最后,在企业发展过程中,商业模式创新按照新颖型-效率型-生态型的路径变化。此外,本文进一步探讨了穿越“服务生命周期”的服务创新的驱动因素,明晰了其中关键的行动机制。相关结论不仅有助于指导服务型企业通过商业模式创新实现服务创新,也为其实现服务创新以穿越“服务生命周期”提供了有益的建议。

关键词: 服务主导逻辑, 资源整合, 主体互动, 商业模式创新

Abstract:    Enterprises can cross the "service life cycle" and achieve sustainable development with the help of business model innovation driven by service-dominated logic. This paper focused on Liepin′s continuous service innovation practice, carried out an exploratory single case study based on the framework of resource integration and actor interaction, analyzed the evolution process of business model innovation under the service-dominated logic, and constructed a service innovation model about how to crosses the "service life cycle". It was found that the service-dominated logic shows the characteristics of alienation in different periods of the enterprises, and presents the characteristics of supporting-cooperative-symbiotic. Secondly, the co-evolution of resource integration and actor interaction is the key to the implementation of the service-dominated logic, which is also characterized by a phased synergistic evolution. Finally, in the process of enterprise development, business model innovation has also experienced the evolution of novelty-efficiency-eco-type. This paper further discussed the driving factors to cross the "service life cycle", and clarified the key mechanism. The conclusions will not only help guide service enterprise to expand the idea of realizing service innovation through business model innovation, but also provide useful suggestions for realizing service innovation to cross  the "service life cycle".

Key words: service-dominated logic, resource integration, actor interaction, business model innovation